Book Chapters
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. New Trends in Advertising Research. (pp. 189-206) edited by Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens. Lisbon, Portugal: Edicoes Silabo.
Cornwell, T. Bettina, Weeks, Clinton S. and Roy, Donald P. (2007). Sponsorship-linked marketing: Opening the black box. Marketing in the 21st Century: Integrated Marketing Communication. Volume 4. (pp. 241-280) edited by Keillor, B. D., Owens, D. L. and Hausknecht, D. R.. Westport, CT, U.S.A.: Praeger Publishers.
Weeks, Clinton S., Cornwell, T. Bettina and Humphreys, Michael S. (2006). Conceptualizing sponsorship: An item and relational information account. Creating Images and the Psychology of Marketing Communication. (pp. 257-276) edited by L. R. Kahle and C-H. Kim. USA: Lawrence Erlbaum Associates. doi: 10.4324/9781410617392
Amis, J. and Cornwell, T.B. (2005). Sport sponsorship in a global age. Global Sport Sponsorship. (pp. 1-17) edited by J. Amis and T. Bettina Cornwell. USA: Berg Publishers.
Cornwell, T.B. and Amis, J. (2005). Global sport sponsorship: What now? What's next?. Global Sport Sponsorship. (pp. 297-307) edited by J. Amis and T. Bettina Cornwell. USA: Berg Publishers.
Journal Articles
Weeks, Clinton S., Humphreys, Michael S. and Cornwell, T. Bettina (2018). Why consumers misattribute sponsorships to non-sponsor brands: differential roles of item and relational communications. Journal of Experimental Psychology: Applied, 24 (2), 125-144. doi: 10.1037/xap0000159
Pappu, Ravi and Cornwell, T. Bettina (2014). Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science, 42 (5), 490-510. doi: 10.1007/s11747-014-0373-x
Cornwell, T. Bettina and Humphreys, Michael S. (2013). Memory for sponsorship relationships: a critical juncture in thinking. Psychology and Marketing, 30 (5), 394-407. doi: 10.1002/mar.20614
Wishart, Taryn, Lee, Seung Pil and Cornwell, T. Bettina (2012). Exploring the relationship between sponsorship characteristics and sponsorship asking price. Journal of Sport Management, 26 (4), 335-349. doi: 10.1123/jsm.26.4.335
Kelly, Sarah J., Cornwell, T. Bettina, Coote, Leonard V. and McAlister, Anna R. (2012). Event-related advertising and the special case of sponsorship-linked advertising. International Journal of Advertising, 31 (1), 15-37. doi: 10.2501/IJA-31-1-15-37
Humphreys, Michael S., Cornwell, T. Bettina, McAlister, Anna R., Kelly, Sarah J., Quinn, Emerald A. and Murray, Krista L. (2010). Sponsorship, ambushing, and counter-strategy: Effects upon memory for sponsor and event. Journal of Experimental Psychology: Applied, 16 (1), 96-108. doi: 10.1037/a0018031
McAlister, A. and Cornwell, T. B. (2009). Preschool children's persuasion knowledge: The contribution of theory of mind. Journal of Public Policy & Marketing, 28 (2), 175-185. doi: 10.1509/jppm.28.2.175
Cunningham, Stephanie, Cornwell, T. Bettina and Coote, Leonard V. (2009). Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship. Journal of Sport Management, 23 (1), 65-86. doi: 10.1123/jsm.23.1.65
Cornwell, T. B., Wamwara-Mbugua, L. W. and Boller, G. (2008). Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants. Journal of Business Research, 61 (2), 83-90. doi: 10.1016/j.jbusres.2007.04.011
Weeks, Clinton S., Cornwell, T. Bettina and Drennan, Judy C. (2008). Leveraging Sponsorships on the Internet: Activation, Congruence, and Articulation. Psychology and Marketing, 25 (7), 637-654. doi: 10.1002/mar.20229
Wakefield, K. L., Becker-Olsen, K. and Cornwell, T. B. (2007). I spy a sponsor: The effects of sponsorship level, prominence, relatedness, and cueing on recall accuracy. Journal of Advertising, 36 (4), 61-74. doi: 10.2753/JOA0091-3367360405
Arquitt, S. P. and Cornwell, T. B. (2007). Micro-Macro Linking Using System Dynamics Modeling: An Examination of Eco-Labeling Effects for Farmed Shrimp. Journal of Macromarketing, 27 (3), 243-255. doi: 10.1177/0276146707302780
Cornwell, T. B., Humphreys, M. S., Maguire, A. M., Weeks, C. S. and Tellegen, C. L. (2006). Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33 (3), 312-321. doi: 10.1086/508436
Ali,Czafrann, Cornwell, T. Bettina, Nguyen, Doan and Coote,Leonard (2006). Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context. International Journal of Sports Marketing and Sponsorship, 7 (2), 115-123.
Cornwell, T. Bettina and Coote, Leonard V. (2005). Corporate sponsorship of a cause: the role of identification in purchase intent. Journal of Business Research, 58 (3), 268-276. doi: 10.1016/S0148-2963(03)00135-8
Cornwell, T. Bettina, Weeks, Clinton S. and Roy, Donald P. (2005). Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34 (2), 21-42. doi: 10.1080/00913367.2005.10639194
Nicovich, S.G., Boller, G.W. and Cornwell, T.B. (2005). Experienced presence within computer mediated communications: Initial explorations on the effects of gender with respect to empathy and immersion. Journal of Computer-Mediated Communication, 10 (2) 6, 1-17. doi: 10.1111/j.1083-6101.2005.tb00243.x
Schneider, L. P. and Cornwell, T.B. (2005). Cashing in on crashing via brand placement in computer games: The effects of experience and flow on memory. International Journal of Advertising, 24 (3), 321-343. doi: 10.1080/02650487.2005.11072928
Cornwell, T. Bettina, Pruitt, Stephen W. and Clark, John M. (2005). The relationship between major-league sports' official sponsorship announcements and the stock prices of sponsoring firms. Journal of the Academy of Marketing Science, 33 (4), 401-412. doi: 10.1177/0092070305277385
Cornwell, B., Cui, C. C., Mitchell, V., Schlegelmilch, B., Dzulkiflee, A. and Chan, J. (2005). A cross-cultural study of the role of religion in consumers' ethical positions. International Marketing Review, 22 (5), 531-546. doi: 10.1108/02651330510624372
Cui, C. C., Mitchell, V., Schlegelmilch, B. and Cornwell, T.B. (2005). Measuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong and USA. Journal of Business Ethics, 62 (1), 57-71. doi: 10.1007/s10551-005-8501-7
Pruitt, Stephen W., Cornwell, T. Bettina and Clark, John M. (2004). The NASCAR phenomenon: Auto racing sponsorships and shareholder wealth. Journal of Advertising Research, 44 (3), 281-296. doi: 10.1017/S0021849904040279
Babakus, E., Cornwell, B. T. B., Mitchell, V. and Schlegelmilch, B. (2004). Reactions to unethical consumer behavior across six countries. Journal of Consumer Marketing, 21 (4), 254-263. doi: 10.1108/07363760410542165
Roy, D. P. and Cornwell, T. B. (2004). The effects of consumer knowledge on responses to event sponsorships. Psychology and Marketing, 21 (3), 185-207. doi: 10.1002/mar.20001
Cornwell, T.B. and Drennan, J.C. (2004). Cross-cultural consumer/consumption research: Dealing with issues emerging from globalization and fragmentation. Journal of Macromarketing, 24 (2), 108-121. doi: 10.1177/0276146704269301
Drennan, J.C. and Cornwell, T.B. (2004). Emerging strategies for sponsorship on the internet. Journal of Marketing Management, 20 (9/10), 1123-1146.
Irwin, R. L., Lachowetz, T., Cornwell, B. T. B. and Clark, J. (2003). Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions. Sport Marketing Quarterly, 12 (3), 131-139.
Roy, D. P. and Cornwell, B. T. B. (2003). Brand equity's influence on responses to event sponsorships. Journal of Product and Brand Management, 12 (6), 377-393. doi: 10.1108/10610420310498803
Clark, John M., Cornwell, T. Bettina and Pruitt, Stephen W. (2002). Corporate stadium sponsorships, signaling theory, agency conflicts, and shareholder wealth. Journal of Advertising Research, 42 (6), 16-32. doi: 10.2501/JAR.42.6.16
Juric, B., Cornwell, B. T. B. and Mather, D. (2002). Exploring the usefulness of an ecotourism interest scale. Journal of Travel Research, 40 (February), 259-269. doi: 10.1177/0047287502040003004
Cornwell, T. Bettina and Smith, Rachel K. (2001). The communications importance of consumer meaning in cause-linked events: Findings from a US event for benefiting breast cancer research. Journal of Marketing Communications, 7 (4), 213-229. doi: 10.1080/13527260127414
Cornwell, T. Bettina, Roy, Donald P. and Steinard, Edward A. (2001). Exploring managers’ perceptions of the impact of sponsorship on brand equity. Journal of Advertising, 30 (2), 40-51. doi: 10.1080/00913367.2001.10673636
Cornwell, B. T. B. and Smith, R. K. (2001). The communications importance of consumer meaning in cause- linked events: Findings from a US event for benefiting breast cancer research. Journal of Marketing Communications, 7 (4), 213-230.
Squires, L., Juric, B. and Cornwell, B. T. B. (2001). Level of market development and intensity of organic food consumption: Cross cultural study of Denmark and New Zealand customers. Journal of Consumer Marketing, 18 (4 & 5), 392-409. doi: 10.1108/07363760110398754
Cornwell, B. T. B., Roy, D. P. and Steinard, E. A. (2001). Exploring mangers' perceptions of the impact of sponsorship on brand equity. Journal of Advertising, 30 (2), 41-52.
Cornwell, B. T. B., Pruitt, S. W. and van Ness, R. (2001). The value of winning in motorsports: Sponsorship linked marketing. Journal of Advertising Research, 41 (1), 17-32.
Conference Papers
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. Advertising and Consumer Psychology Conference, Eugene, USA, 6-7 May 2011.
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, 1-4 June 2010. Frederiksberg, Denmark: Copenhagen Business School.
McAlister, Anna R. and Cornwell, T. Bettina (2008). Consumer psychology: Theory of mind as a predictor of children's understanding of advertising intent. ISSBD 2008: 20th Biennial ISSBD Meeting, Würzburg, Germany, 13-17 July 2008. International Society for the Study of Behavioral Development.
McAlister, Anna R. and Cornwell, T. Bettina (2008). Preschool children's brand symbolism understanding: Links to social and cognitive development. Society For Consumer Psychology (SCP) Annual Conference 2008, New Orleans, LA, U.S.A., 21-23 February 2008.
McAlister, Anna Rachel and Cornwell, T. Bettina (2008). Exploring preschool children's taste preferences as related to their knowledge of food brands. American Marketing Association Summer Educator's Conference 2008, San Diego, CA, U.S.A., 8-11 August 2008. Chicago, ILL, U.S.A.: Curran Associates.
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, 28-31 May, 2008.
Humphreys, Michael S., Cornwell, T. Bettina, Weeks, Clinton S. and McAlister, Anna R. (2007). An examination of recall measures of sponsorship awareness. 34th Annual Conference of the Association for Consumer Research, Orlando, FL, U.S.A., 28 September - 1 October 2006. Duluth, MN, U.S.A.: Association for Consumer Research.
Coote, L. V. and Cornwell, T. B. (2007). Antecedents and consequences of identification in international expansion. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, 22-25 May, 2007. Reykjavik, Iceland: Reykjavik University.
McAlister, A. and Cornwell, T. B. (2007). Consumer psychology: A framework for investigating the effects of individual differences in theory of mind, executive functioning and cognition. 15th Biennial Australasian Human Development Association Conference, Sydney, New South Wales, 5-8 July, 2007. Melbourne, Vic: The Australian Psychological Society Ltd.
McAlister, A. R. and Cornwell, T. B. (2007). Understanding the Vulnerability of Child Consumers: Links between Theory of Mind Deficits and Preschool Children's Misunderstanding of Consumer Processes. 13th European Conference on Developmental Psychology, Jena, Germany, August, 2007.
McAlister, Anna R. and Cornwell, T. Bettina (2007). Children's formation of brand attitudes: Age of onset and importance of product category. ACP 2007: 26th Annual Advertising and Consumer Psychology Conference, Santa Monica, CA, U.S.A., June 2007. Santa Monica, CA, U.S.A.: Society for Consumer Psychology.
Weeks, C. S., Cornwell, T. B. and Drennan, J. (2007). Using the internet to leverage sponsorships. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, 22-25 May, 2007. Reykjavik, Iceland: Reykjavik University.
Kelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2007). Consumer skepticism and thematically tied advertising response. 2007 AMA Winter Educators' Conferencee, San Diego, CA, United States, 16 - 19 February 2007. Chicago, IL, United States: American Marketing Association.
Chien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social.
Weeks, Clinton S., Cornwell, T. Bettina and Humphreys, Michael S. (2006). Empirical support for an item and relational conceptualization of sponsorship. 33rd Annual Conference of the Association for Consumer Research, Antonio, TX, 29 Sep-2 Oct 2005. United States: Association for Consumer Research.
Cornwell, T. Bettina, Newton, Cameron and Lawson, Robert (2006). Dependence in consumer behavior research: Exploring measurement. Duluth, MN, United States: Association for Consumer Research.
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Stokes, Robyn (2005). A theoretical framework for analysis of image transfer in multiple sponsorships. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
Johnston, Margaret A and Cornwell, T. Bettina (2005). Best practice in event studies in marketing. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
Arquitt, S. P. and Cornwell, T.B. (2005). Macro-micro linking using system dynamics modeling: A preliminary examination of eco-labeling effects for farmed shrimp. 30th Annual Macromarketing Conference, St Petersburg, Florida, 28 May - 31 May, 2005. USA: Sage Publications.
Coote, L. V., Cornwell, T.B. and Stephen, A. T. (2004). Consumer-company identification and consumer-company relationships: A conceptual framework. 2004 AMA Summer Educators' Conference, Boston, MA, 6-9 August, 2004. Chicago, IL: American Marketing Association.
Coote, L. V. and Cornwell, T.B. (2004). Employee identification with sponsorship programs: A conceptual framework of antecedents and outcomes. 2004 AMA Winter Educators' Conference, Scottsdale, Arizona, 6-9 February, 2004. Chicago, Il: American Marketing Association.
Johnston, M. A. and Cornwell, T. B. (2004). Sponsorship-linked marketing in a small country context: Event study findings. 46th Annual Meeting of the Academy of International Business, Stockholm, Sweden, 10-13 July, 2004. United States: Academy of International Business.
Johnston, M. A. and Cornwell, B. T. B. (2004). The effect of sponsorship on the market value of firms in Australia: Event study findings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, N.Z.: ANZMAC.
Nicovich, S.G., Boller, G.W. and Cornwell, B. T. B. (2003). Experienced presence within computer mediated communications: Initial explorations on the effects of gender with respect for empathy and immersion. 2003 AMA Educators' Proceedings, Chicago, Illinois, 15-18 August, 2003. Chicago, Illinois: American Marketing Association.
Cornwell, B. T. B., Humphreys, M. S., Maguire, A. M. and Tellegan, C. (2003). The role of articulation in sponsorship-linked marketing. 22nd Annual Advertising & Consumer Psychology Conference, Seoul, Korea, 5-7 June, 2003. Society for Consumer Psychology.
Coote, L. V. and Cornwell, B. T. B. (2003). Sponsorship of a cause: Exploring the role of organizational identification in sponsorship-linked purchase commitment. 2003 AMA Summer Educators' Conference, Chicago, Il, 15-18 August, 2003. Chicago, Il.: American Marketing Association.
Drennan, J. C. and Cornwell, B. T. B. (2002). Emerging strategies for internet sponsorship. ANZMAC 2002, Melbourne, Vic, 2-4 December, 2002. Melbourne, Vic: ANZMAC.
Lachowetz, T., Clark, J.M., Irwin, R. and Cornwell, B. T. B. (2002). Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions. 2002 American Marketing Association Educators' Conference, San Diego, CA, 3-6 August, 2002. Chicago, IL: American Marketing Association.
Wamwara, W. and Cornwell, B. T. B. (2001). Tourism's impact on the consumption environment of consumer in Malindi, Kenya. AMA Summer Educators' Conference, Washinton, DC,USA, 11-14 August 2001. Chicago, Illinois, USA: American Marketing Association.
Roy, D. P. and Cornwell, B. T. B. (2001). The influence of brand equity on consumer responses to sports sponsorship. AMA Summer Educators' Conference, Washinton, DC,USA, 11-14 August 2001. Chicago, Illinois, USA: American Marketing Association.
Dembla, P. and Cornwell, B. T. B. (2001). Analysis of instruments in global information technology. Dallas TX, June 10-12, 2001. Greensboro,NC, USA: University of North Carolina/Gitma.