Professor Peter Popkowski-Leszczyc
Professor & Research Hub Co Leader (Alliance for Social Impact) of UQ Business School
School of Business
+61 7 344 31254
Room 410, Colin Clark Building (39), St. Lucia Campus
Researcher biography
I am the Co-Lead for the Alliance for Social Impact Research Hub. The Alliance for Social Impact is a community of UQ Business School researchers focused on organisations with a social purpose. This includes charities, nonprofits, social enterprises, hybrid organisations, and businesses engaged in socially responsible practices.
Journal Articles
Haratbar, Hassan Rahnama, Popkowski Leszczyc, Peter T. L. and Gonzalez‐Arcos, Claudia (2025). The Effect of Self‐Concept Components on Sustainable Food Choice. Business Strategy and the Environment. doi: 10.1002/bse.70034
Spann, Martin, Bertini, Marco, Koenigsberg, Oded, Zeithammer, Robert, Aparicio, Diego, Chen, Yuxin, Fantini, Fabrizio, Jin, Ginger Zhe, Morwitz, Vicki G., Popkowski Leszczyc, Peter, Vitorino, Maria Ana, Williams, Gizem Yalcin and Yoo, Hyesung (2025). Algorithmic pricing: implications for marketing strategy and regulation. International Journal of Research in Marketing. doi: 10.1016/j.ijresmar.2025.05.001
Li, Zonghuo, Wang, Di, Leszczyc, Peter T. L. Popkowski and Jin, Hyun Seung (2025). Coupon promotional strategies for buy-online-pick-up-in-store retailing: the role of distribution channel competition. International Journal of Retail & Distribution Management, 53 (13), 104-121. doi: 10.1108/IJRDM-10-2024-0540
Fiestas Lopez Guido, Jorge Carlos, Popkowski Leszczyc, Peter, Pontes, Nicolas and Tuzovic, Sven (2025). The impact of master–servant relationships in human–robot collaboration on customer perceptions and behaviors in frontline retail encounters. Journal of Service Management. doi: 10.1108/josm-12-2023-0530
Li, Zonghuo and Popkowski Leszczyc, Peter T. L. (2024). Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers. Electronic Commerce Research. doi: 10.1007/s10660-024-09864-z
Thottam, Aakash K., Chapman, Cassandra M. and Leszczyc, Peter Popkowski (2024). Donors' self‐ and other‐oriented motives for selecting charitable causes. Journal of Consumer Behaviour, 23 (4), 1859-1870. doi: 10.1002/cb.2313
Haruvy, Ernan E. and Popkowski Leszczyc, Peter T. L. (2024). Social media and nonprofit fundraising: the influence of Facebook likes. European Journal of Marketing, 58 (1), 33-65. doi: 10.1108/EJM-05-2022-0364
Gonzalez-Arcos, Claudia, Meath, Cristyn, Leszczyc, Peter Popkowski, Haruvy, Ernan and An, Jake (2023). Fostering sustainable investments through micro-investing platforms. Scientific Reports, 13 (1) 21194, 1-7. doi: 10.1038/s41598-023-48452-3
Fiestas Lopez Guido, Jorge Carlos, Kim, Jee Won, Popkowski Leszczyc, Peter T. L., Pontes, Nicolas and Tuzovic, Sven (2023). Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour. Journal of Service Theory and Practice, 34 (1), 127-154. doi: 10.1108/jstp-04-2023-0123
Li, Shenyu, Popkowsky Leszczyc, Peter T.L. and Qiu, Chun (2023). International retailer performance: disentangling the interplay between rule of law and culture. Journal of Retailing, 99 (2), 193-209. doi: 10.1016/j.jretai.2023.01.001
Liu, Xiaotian and Popkowski Leszczyc, Peter T.L. (2023). The reference price effect of historical price lists in online auctions. Journal of Retailing and Consumer Services, 71 103183, 1-12. doi: 10.1016/j.jretconser.2022.103183
Pappu, Usha L., Popkowski Leszczyc, Peter T. L., Pappu, Ravi and Ashkanasy, Neal (2023). Motivational differences in need for smell. European Journal of Marketing, 57 (2), 505-532. doi: 10.1108/EJM-07-2020-0503
Rahnama, Hassan and Popkowski Leszczyc, Peter T.L. (2022). The effect of fixed and growth mindsets on buying sustainable foods. British Food Journal, 124 (12), 4533-4550. doi: 10.1108/bfj-04-2021-0441
Zhuang, Hejun and Popkowski Leszczyc, Peter T.L. (2022). Optimal seller strategy in overlapping auctions. Journal of Retailing and Consumer Services, 65 102883, 1-21. doi: 10.1016/j.jretconser.2021.102883
Haruvy, Ernan and Leszczyc, Peter Popkowski (2022). A study of incentives in charitable fundraising. European Journal of Marketing, 56 (1), 283-317. doi: 10.1108/ejm-05-2020-0371
Haruvy, Ernan, Lim, Boram and Leszczyc, Peter T. L. Popkowski (2021). The effect of surcharge on price in online auctions. Electronic Commerce Research, 23 (2), 1-22. doi: 10.1007/s10660-021-09508-6
Zhang, Zelin, Haruvy, Ernan and Popkowski Leszczyc, Peter T.L. (2021). On the Reference Point Effect of Reserve and Buy It Now prices. Journal of Retailing, 98 (2), 356-372. doi: 10.1016/j.jretai.2021.01.006
Han, Jidong, Popkowski-Leszczyc, Peter T. L. and Zhang, Zelin (2021). Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions. Journal of Interactive Marketing, 54 (54), 86-102. doi: 10.1016/j.intmar.2020.08.003
Haruvy, Ernan, Popkowski Leszczyc, Peter, Allenby, Greg, Belk, Russell, Eckel, Catherine, Fisher, Robert, Li, Sherry, List, John, Ma, Yu and Wang, Yu (2020). Fundraising design: key issues, unifying framework, and open puzzles. Marketing Letters, 31 (4), 371-380. doi: 10.1007/s11002-020-09534-8
Zhang, Zelin, Ma, Minghui, Popkowski Leszczyc, Peter T. L. and Zhuang, Hejun (2020). The influence of coupon duration on consumers’ redemption behavior and brand profitability. European Journal of Operational Research, 281 (1), 114-128. doi: 10.1016/j.ejor.2019.08.029
Zhang, Zelin, Popkowski Leszczyc, Peter, Qu, Riliang and Joseph, Kissan (2019). A joint optimal model of pricing, rebate value, and redemption hassle. Decision Sciences, 50 (5) deci.12365, 1060-1092. doi: 10.1111/deci.12365
Häubl, Gerald and Popkowski Leszczyc, Peter T.L. (2019). Bidding frenzy: speed of competitor reaction and willingness to pay in auctions. Journal of Consumer Research, 45 (6), 1294-1314. doi: 10.1093/jcr/ucy056
Han, Jidong, Qiu, Chun and Popkowski Leszczyc, Peter (2018). The effects of competitive reserve prices in online auctions. European Journal of Marketing, 52 (7/8), 1439-1456. doi: 10.1108/ejm-10-2017-0684
Zhuang, Hejun, Popkowski Leszczyc, Peter T. L. and Lin, Yuanfang (2018). Why is price dispersion higher online than offline? The impact of retailer type and shopping risk on price dispersion. Journal of Retailing, 94 (2), 136-153. doi: 10.1016/j.jretai.2018.01.003
Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2018). A study of bidding behavior in voluntary-pay philanthropic auctions. Journal of Marketing, 82 (3), 124-141. doi: 10.1509/jm.16.0476
Han, Jidong, Shen, Yingtao and Leszczyc, Peter T. L. Popkowski (2017). Short- and long-run competition of retailer pricing strategies. International Journal of Business, 22 (2), 125-142.
Spann, Martin, Zeithammer, Robert, Bertini, Marco, Haruvy, Ernan, Jap, Sandy D., Koenigsberg, Oded, Mak, Vincent, Popkowski Leszczyc, Peter T. L., Skiera, Bernd and Thomas, Manoj (2017). Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms. Customer Needs and Solutions, 121-136. doi: 10.2139/ssrn.2912151
Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2016). Measuring the impact of price guarantees on bidding in consumer online auctions. Journal of Retailing, 92 (1), 96-108. doi: 10.1016/j.jretai.2015.07.003
Zhang, Zelin, Wang, Xia, Leszczyc, Peter T. L. Popkowski and Zuo, Xiao (2016). The dynamics of online purchase visits: inertia or switching?. Frontiers of Business Research in China, 10 (1), 1-18. doi: 10.3868/s070-005-016-0001-2
Qiu, Chun and Popkowski Leszczyc, Peter (2016). Send-for-review decisions, brand equity, and pricing. European Journal of Marketing, 50 (1-2), 145-165. doi: 10.1108/EJM-11-2014-0708
Leszczyc, Peter T. L. Popkowski, Qiu, Chun, Li, Shenyu and Rothkopf, Michael H. (2015). Bidding behaviors in charity auctions. Marketing Letters, 26 (1), 17-28. doi: 10.1007/s11002-013-9264-z
Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2015). The loser’s bliss in auctions with price externality. Games, 6 (3), 191-213. doi: 10.3390/g6030191
Haruvy, Ernan, Leszczyc, Peter T. L. Popkowski and Ma, Yu (2014). Does Higher Transparency Lead to More Search in Online Auctions?. Production and Operations Management, 23 (2), 197-209. doi: 10.1111/j.1937-5956.2012.01357.x
Li, Shenyu, Balasubramanian, Siva and Popkowski Leszczyc, Peter T. L. (2014). The profit impact of the transaction-specific assets: a process model of adaptive marketing resources. Journal of Strategic Marketing, 22 (4), 316-327. doi: 10.1080/0965254X.2013.876078
He, Yongfu and Leszczyc, Peter T. L. Popkowski (2013). The impact of jump bidding in online auctions. Marketing Letters, 24 (4), 387-397. doi: 10.1007/s11002-013-9228-3
Qiu, Chun, Leszczyc, Peter T. L. Popkowski and He, Yongfu (2012). Factors affecting price setting in online auctions. Journal of Revenue and Pricing Management, 11 (3), 289-302. doi: 10.1057/rpm.2012.11
Gonul, Fusun F. and Leszczyc, Peter T. L. Popkowski (2012). Determinants of elapsed time to switch between auctions Findings from a hazard function model with unobserved heterogeneity. Journal of Research in Interactive Marketing, 6 (2), 96-109. doi: 10.1108/17505931211265417
Gönül, Füsun F. and Leszczyc, Peter T. L. Popkowski (2011). Snipe bidding behaviour in eBay auctions. International Journal of Electronic Marketing and Retailing, 4 (1), 16-29. doi: 10.1504/IJEMR.2011.039894
Murray, Kyle B., Di Muro, Fabrizio, Finn, Adam and Leszczyc, Peter Popkowski (2010). The effect of weather on consumer spending. Journal of Retailing and Consumer Services, 17 (6), 512-520. doi: 10.1016/j.jretconser.2010.08.006
Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2010). Search and Choice in Online Consumer Auctions. Marketing Science, 29 (6), 1152-1164. doi: 10.1287/mksc.1100.0601
Leszczyc, Peter T. L. Popkowski and Haeubl, Gerald (2010). To bundle or not to bundle: determinants of the profitability of multi-item auctions. Journal of Marketing, 74 (4), 110-124. doi: 10.1509/jmkg.74.4.110
Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2010). The impact of online auction duration. Decision Analysis, 7 (1), 99-106. doi: 10.1287/deca.1090.0149
Leszczyc, Peter T. L. Popkowski and Rothkopf, Michael H. (2010). Charitable Motives and Bidding in Charity Auctions. Management Science, 56 (3), 399-413. doi: 10.1287/mnsc.1090.1120
Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2009). Bidder motives in cause-related auctions. International Journal of Research in Marketing, 26 (4), 324-331. doi: 10.1016/j.ijresmar.2009.07.001
Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2009). Internet auctions. Foundations and Trends in Marketing, 4 (1), 1-75. doi: 10.1561/1700000017
Leszczyc, Peter T. L. Popkowski, Qiu, Chun and He, Yongfu (2009). Empirical testing of the reference-price effect of buy-now prices in internet auctions. Journal of Retailing, 85 (2), 211-221. doi: 10.1016/j.jretai.2009.02.003
Haruvy, Ernan, Popkowski Leszczyc, Peter T. L., Carare, Octavian, Cox, James C., Greenleaf, Eric A., Jank, Wolfgang, Jap, Sandy, Park, Young-Hoon and Rothkopf, Michael H. (2008). Competition between auctions. Marketing Letters, 19 (3-4), 431-448. doi: 10.1007/s11002-008-9037-2
Popkowski Leszczyc, Peter T. L., Pracejus, John W. and Shen, Yingtao (2008). Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation. Organizational Behavior and Human Decision Processes, 105 (2), 233-246. doi: 10.1016/j.obhdp.2007.10.001
Popkowski Leszczyc, Peter T. L. and Sinha, Ashish (2005). A methodology for incorporating prior information into choice models. Journal of Retailing and Consumer Services, 12 (2), 113-123. doi: 10.1016/j.jretconser.2004.05.001
Cheema, Amar, Leszczyc, Peter T. L., Bagchi, Rajesh, Bagozzi, Richard P., Cox, James C., Dholakia, Utpal M., Greenleaf, Eric A., Pazgal, Amit, Rothkopf, Michael H., Shen, Michael, Sunder, Shyam and Zeithammer, Robert (2005). Economics, psychology, and social dynamics of consumer bidding in auctions. Marketing Letters, 16 (3-4), 401-413. doi: 10.1007/s11002-005-5901-5
Sinha, Ashish and Popkowski Leszczyc, Peter (2005). A method to incorporate managerial intuition into models of consumer choice. Journal of Retailing and Consumer Services, 12 (2), 113-123.
Kauffman, Raplh G. and Leszczyc, Popkowski (2005). An optimization approach to business buyer choice sets: How many suppliers should be included?. Industrial Marketing Management, 34 (1), 3-12. doi: 10.1016/j.indmarman.2004.05.001
Kauffman, Ralph and Popkowski Leszczyc, Peter (2005). Optimum consideration set size for organizational buying decisions. Industrial Marketing Management, 34 (1), 3-12.
Popkowski Leszczyc, Peter T. L. , Sinha, Ashish and Sahgal, Anna (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80 (2), 85-99. doi: 10.1016/j.jretai.2004.04.006
Joh, Chang-Hyeon, Timmermans, Harry J. P. and Popkowski-Leszczyc, Peter T. L. (2003). Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods. Journal of Retailing and Consumer Services, 10 (3), 135-144. doi: 10.1016/S0969-6989(03)00005-5
Leszczyc, Peter T.L. Popkowski and Timmermans, Harry (2002). Unconditional and conditional competing risk models of activity duration and activity sequencing decisions: an empirical comparison. Journal of Geographical Systems, 4 (2), 157-170. doi: 10.1007/s101090200083
Popkowski Leszczyc, Peter T. L. and Timmermans, Harry (2001). Experimental choice analysis of shopping strategies. Journal of Retailing, 77 (4), 493-509. doi: 10.1016/s0022-4359(01)00054-9
Srinivasan, Shuba, Popkowski Leszczyc, Peter T.L. and Bass, Frank M. (2000). Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices. International Journal of Research in Marketing, 17 (4), 281-305. doi: 10.1016/s0167-8116(00)00023-9
Leszczyc, P.T.L.P., Sinha, A. and Timmermans, H.J.P. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76 (3), 323-345. doi: 10.1016/S0022-4359(00)00033-6
Popkowski Leszczyc, Peter T. L. and Bass, Frank M. (1998). Determining the effects of observed and unobserved heterogeneity on consumer brand choice. Applied Stochastic Models and Data Analysis, 14 (2-3), 95-115. doi: 10.1002/(SICI)1099-0747(199806)14:2%3C95::AID-ASM337%3E3.0.CO;2-%23
Popkowski Leszczyc, Peter T. L. and Timmermans, Harry J. P. (1997). Store-switching behavior. Marketing Letters, 8 (2), 193-204. doi: 10.1023/A:1007910503617
Gengler, Charles E. and Popkowski Leszczyc, Peter T.L. (1997). Using customer satisfaction research for relationship marketing: a direct marketing approach. Journal of Interactive Marketing, 11 (4), 36-41. doi: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-X
Popkowski Leszczyc, P.T.L. and Timmermans, H.J.P. (1996). An unconditional competing risk hazard model of consumer store-choice dynamics. Environment and Planning A, 28 (2), 357-368. doi: 10.1068/a280357
Gonul, F.F., Leszczyc, P.T.L.P. and Sugawara, T. (1996). Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased products. Canadian Journal of Economics, 29 (Special Issue: Part 2 ), S501-S504. doi: 10.2307/136096
Popkowski Leszczyc, Peter T.L. and Rao, Ram C. (1990). An empirical analysis of national and local advertising effect on price elasticity. Marketing Letters, 1 (2), 149-160. doi: 10.1007/BF00435298
Rao, Ram and Popkowski Leszczyc, Peter (1990). The effects of national and local advertising on price sensitivity. Marketing Letters, 1 (2), 149-160.
Conference Papers
Goyeneche, D., Pontes, N. and Popkowski-Leszczyc, P. (2024). Robots and Consumer Self-Perceived Competence. Australian and New Zealand Marketing Academy Conference (ANZMAC), Hobart, TAS Australia, 2 - 4 December 2024. ANZMAC.
Harathbar, Hassan Rahnana and Popkowski Leszczyc, Peter T.L. (2024). The effect of individuals’ psychological aspects and food features on sustainable food choices. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.
Pappu, Usha, Pappu, Ravi and Popkowski Leszczyc, Peter T.L. (2024). How do scents influence consumers. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.
Zhang, Zelin, Meng, Lu, Lan, Chunyu, Peng, Nanbo, Wei, Felqiong, Huang, Zhixiang and Popkowski Leszczyc, Peter T.L. (2024). The effect of store credit services on customers’ store loyalty. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.
Fiestas, J.C., Popkowski-Leszczyc, P., Pontes, N. and Tuzovic, S. (2024). Influence of speciesism in human-robot master-servant relationships. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.
Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski-Leszczyc, Peter, Haruvy, Ernan, Gain, Alexandria and An, Jake (2024). Empowering consumers through sustainable micro-investments. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. Dunedin, New Zealand: Australian and New Zealand Marketing Academy Conference.
Liu, X., Popkowski Leszczyc, P. and Pontes, N. (2023). Embarrassing Service Encounters: Should Service Providers be Direct or Polite?. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
Fiestas, J., Popkowski-Leszczyc, P., Pontes, N. and Tuzovic, S. (2023). Humanoid Service Robots and Identity Threat. Frontiers in Service, Maastricht, Netherlands, 15-18 June 2023.
Goyeneche, D., Pontes, N. and Popkowski-Leszczyc, P. (2023). Humanoid Service Social Robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.
France, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago.
Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2022). Consumer Fears Towards Humanoid Social Robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 5-7 December 2022. ANZMAC.
Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter T. L., Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2022). Empowering investors: sustainable consumption through micro-investment platforms: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_183
Wallin, Ann, Gonzalez-Arcos, Claudia, Mao, Wen, Popkowski Leszczyc, Peter T. L. and Wong, Leo (2022). The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_178
Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2022). A study of incentives in charitable fundraising: monetary incentives crowd out future volunteering: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_185
Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2021). Human-robotic psychology: The influence of speciesism on human-robot interaction. Frontiers in Services, Philadelphia, PA United States, 10-13 June 2021.
Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter, Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2021). Empowering investors through (sustainable) digital investment platforms. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021.
Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2021). Consumers’ resistance to humanoid social robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 29 November - 1 December 2021. ANZMAC.
Pang, Jun, Popkowski Leszczyc, Peter and Wang, Kanliang (2013). The effectiveness of groupon promotion versus coupon promotion: from the consumer’s perspective. Advances in Consumer Research, Chicago, IL, United States, 3-6 October 2013. Duluth, MN, United States: Association for Consumer Research.
Wong, Leo and Popkowski Leszczyc, Peter (2012). The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy. Advances in Consumer Research, Beijing, China, June 2011. Duluth, MN United States: Association for Consumer Research.
Qiu, Chun, Popkowski Leszczyc, Peter T. L. and Xie, Junjun (2009). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. AMA Summer Marketing Educators' Conference, San Diego, CA USA, August 2008.
Pracejus, John, Popkowski Leszczyc, Peter T. L. and Shen, Michael (2009). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. Advances in Consumer Research, Hyderabad, India, July 2009.
Popkowski Leszczyc, Peter T. L., Qiu, Chun and He, Yongfu (2009). The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy. Advances in Consumer Research, Sao Paulo, Brazil, June, 2008.
Murray, Kyle, Finn, Adam, Popkowski Leszczyc, Peter T. L. and Di Muro, Fabrizio (2008). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. Advances in Consumer Research, Memphis, TN USA, October 2007.
Murray, Kyle B., Finn, Adam, Leszczyc, Peter Popkowski and Di Muro, Fabrizio (2008). The Effect of Weather on Consumer Spending. 35th Annual Conference of the Association-for-Consumer-Research, Memphis Tn, Oct 25-28, 2007. VALDOSTA: ASSOC CONSUMER RESEARCH.
Xie, Junjun, Qiu, Chun and Popkowski Leszczyc, Peter (2008). The Antecedents and Consequences of Voluntary Intermediary Reviews. Administrative Sciences Association of Canada Annual Conference, Canada, 2007.
Qiu, Chun, Popkowski Leszczyc, Peter T. L. and He, Yongfu (2005). The signal effect of buy-now price in internet auctions. Annual Conference of the Administrative Sciences Association of Canada, Canada, 2005.
Haubl, Gerald and Popkowski Leszczyc, Peter T. L. (2004). The psychology of auctions: enriching models of bidder and seller behavior. Advances in Consumer Research, Toronto, Canada, October 2003.
He, Yongfu and Popkowski Leszczyc, Peter T. L. (2004). Learning by Bidding in Online auctions. Fordham University Behavioral Pricing Conference, New York, NY United States, 2004.
Häubl, Gerald and Popkowski Leszczyc, Peter T. L. (2001). Going, going, gone – determinants of bidding volume and selling prices in internet auctions. Advances in Consumer Research, Salt Lake City, UT USA, October 2000.
Sinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000.
Häubl, Gerald and Popkowski Leszczyc, Peter T. L. (2000). Going, going, gone! Determinants of bidding volume and selling prices in internet auctions. Second INFORMS Marketing Science and the Internet Conference Exploring Understanding Consumer Behavior on the Internet, Los Angeles, CA USA, June 2000.
Popkowski Leszczyc, Peter T. L. and Gönül, Füsun F. (1996). Multiple ways of measuring brand loyalty. 28th Annual Meeting of the Canadian Economics Association, Calgary, Canada, 10-13 June 1994. Ontario, Canada: University of Toronto Press. doi: 10.2307/136094
Popkowski Leszczyc, Peter T. L. (1991). Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach. University of Houston Marketing Symposium, Houston, TX United States, 1991.