Are you burning your money instead of your fat?

29 May 2020

Research shows almost 90% of Australian’s with a gym membership don’t actually use it. Experts warn many are being locked into gym contracts you may not need. Many Queenslanders are already rethinking how they stay fit in the wake of coronavirus closing all indoor fitness facilities.

Read more in The Courier Mail, as marketing experts from The University of Queensland Business School, Associate Professors, Sarah Kelly and Frank Alpert, delve into the gym business model and alternatives to the memebership based approach.

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