What will service look like in the future? Top international researchers came together at a thought leadership conference to predict the future of service; identifying key trends, how service firms will change and what role technology will play in 2050.
Should advertisers use different positioning messages to promote the same product to different audiences? And if so, could there be a backlash if one group sees an advert targeted at another? New research has cast light on this marketing dilemma.
Natural disasters can have a devastating effect on tourism. However Australia’s experience with flooding and bushfires has provided some valuable lessons on how destinations can recover after a crisis.
Market segmentation is behind the success of some of the world’s leading brands. Now a new book outlines how other businesses can benefit from the same approach.
