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- 1 January 2016With the rise of influencer marketing, companies are paying celebrities up to $10,000 a tweet to mention their products, while bloggers are benefiting from VIP treatment. But to what extent can a small number of people really influence opinions and drive sales?
- 1 January 2016Now there’s a new place to hang out at work. Enterprise social networks provide an online environment where employees can get to know their colleagues, work together and exchange ideas.
- 1 January 2016We have heard a lot about it but is it just a buzzword? Here are six ways in which big data is being used in business and society at large.
- 1 January 2016Will rising fuel costs mean the end of long-haul holidays? Will shopping become the new sightseeing? And will tourists turn into ‘cyborgs’? Discover the six key trends shaping tourism in the 21st century.
- 1 January 2016A small Queensland coffee shop has set itself apart with its innovative business model. Dr David Parker, an expert in service operations management with UQ Business School, explains what others can learn in a series of conversations with the owner. This article was adapted from the original in Management Services magazine.
- 1 January 2016Smartphones will become the new wallets as digital money grows in popularity - but this new and disruptive technology could also have a profound impact on business and the world economy.
- 1 January 2016Innovation has long been viewed as a way to achieve competitive advantage but new research suggests it may be an asset for brand building too.
- 1 January 2016Iran offers great potential for Australian business following the lifting of sanctions, but ignorance about the country could result in lost opportunities, says management expert Associate Professor Bernard McKenna.
- 1 January 2016How can start-ups with limited resources achieve international success? The answer could lie in their entrepreneurial approach to innovation.