Momentum

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  • The reality of tougher trading conditions and the high Australian dollar means that SMEs will need smart and well-targeted strategies to make a dent in overseas markets. How can a small business determine a successful export strategy?
  • Successful business leaders need two things: a business to drive, and followers – colleagues, employees and customers – who believe in them enough to accept direction, and to join them on their journey.
  • Only three per cent of CEOs of top Australian companies are women, making it one of the lowest rates in the Western world.
  • Social media is transforming business. It is building new kinds of communities and shaping key conversations. What are the trends? Who’s doing it well? And how can you build your own online profile?
  • Salaries for corporate bosses have skyrocketed. The question is, are shareholders getting value for their outlay?
  • The great race to get in on the growth in Asia is on and, according to Dr Yunxia Zhu, Senior Lecturer in Strategy at UQ Business School, like Black Caviar at Royal Ascot or an 800 metre swim at the London Olympics, the winners will be determined by a nose, by the 0.02 seconds lead they wrestle from the challengers.
  • While most other areas of business activity undergo radical reinvention, what are human resource managers doing differently to stay relevant? Associate Professor Polly Parker says personal responsibility plays an important part.
  • Celebrities have been walking off the movie set and the sports field to help promote brands for decades. Dr Ravi Pappu of UQ Business School argues that research now shows there are measurable benefits in brand credibility to linking your name to a rising star.
  • It used to be ‘Show me your friends, and I’ll tell you who you are’, now it’s the ads targeted to your demographic, your location and your recent status updates that tell most about you. Big data is the DNA of consumer behaviour. We look behind the hype for what it means to your business.

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