Researcher biography

Felix broadly investigates the influences of feelings and emotions on consumer decision making, particularly in the context of advertising, consumer ethics, prosocial and pro-environmental behaviours.

Based on number of scholarly outputs since 2018 (by September 2021, SciVal Elsevier), Felix is among the top 3 most active authors worldwide in the Marketing field. He has co-authored more than 100 refereed papers, including more than 70 journal articles which, among others, were published in major marketing journals, such as Journal of Consumer Psychology, International Journal of Research in Marketing, European Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Business Ethics, Journal of Public Policy & Marketing, Psychology & Marketing, and Marketing Letters.

His contribution has been recognized with an ARC fellowship (DECRA 2022) and multiple awards for research excellence, including ANZMAC Emerging Marketing Researcher of the Year Award in 2020; Best Overall Conference Paper and best paper in the Consumer Behaviour, International Marketing, and Services Marketing tracks of the 2019 ANZMAC Conference; Journal of Global Scholars of Marketing Science Best Paper Award in 2019; and APD × ANZMAC Innovative Research Award in 2017.