Researcher biography

Felix investigates the influences of feelings and emotions on consumer decision making, particularly in the context of advertising, consumer ethics, prosocial and pro-environmental behaviours.

He has published over 45 (35+ first authorship) articles in major marketing journals (FT-50, ABDC "A*" and "A" ranked), including International Journal of Research in Marketing, European Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of Advertising Research, and Marketing Letters, among others. Based on number of scholarly outputs between 2017-2020, he is ranked first worldwide in the research area 'consumer emotion' and among the top 15 most active authors worldwide in the Marketing field (SciVal Elsevier, 2020).

Felix is also the recipient of seven research awards: Australian and New Zealand Marketing Academy (ANZMAC) Emerging Marketing Researcher of the Year Award in 2020; Best Overall Conference Paper and best paper in the Consumer Behaviour, International Marketing, and Services Marketing tracks of the 2019 ANZMAC Conference; Journal of Global Scholars of Marketing Science Best Paper Award in 2019; and APD × ANZMAC Innovative Research Award in 2017.