Researcher biography

Felix broadly investigates the influences of feelings and emotions on consumer decision making, particularly in the context of advertising, consumer ethics, prosocial and pro-environmental behaviours.

His research portfolio includes over 55 journal articles which, among others, were published in major marketing journals (FT-50, ABDC-A/A*, or AJG-3/4/4*), such as Journal of Consumer Psychology, International Journal of Research in Marketing, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Psychology & Marketing, and Marketing Letters.

Based on number of scholarly outputs since 2018 (SciVal Elsevier, July 2021), Felix is ranked first worldwide in the research area 'consumer emotion' and among the top 10 most active authors worldwide in the Marketing field. He is also the recipient of several research awards, including Australian and New Zealand Marketing Academy (ANZMAC) Emerging Marketing Researcher of the Year Award in 2020; Best Overall Conference Paper and best paper in the Consumer Behaviour, International Marketing, and Services Marketing tracks of the 2019 ANZMAC Conference; Journal of Global Scholars of Marketing Science Best Paper Award in 2019; and APD × ANZMAC Innovative Research Award in 2017.