Researcher biography

Felix is an ARC DECRA Fellow and Senior Lecturer in Marketing at The University of Queensland. He studies the role of feelings and emotions in consumer decision making, particularly in the context of advertising, business ethics, and charitable giving.

He has published over 80 peer-reviewed articles, with 15 of his publications are in outlets with the highest Australian Business Deans Council (ABDC) ranking (A*), such as Journal of Consumer Psychology, International Journal of Research in Marketing, Industrial Marketing Management, and European Journal of Marketing. He has also published more than 60 articles in major (ABDC-A ranked) marketing journals, such as Journal of Advertising, Journal of Business Ethics, Journal of Business Research, and Journal of Public Policy & Marketing. Based on the number of publications since 2018, Felix is ranked 1st worldwide in the Marketing field (SciVal Elsevier, May 2022).

His contribution has been recognized with an ARC DECRA fellowship and multiple awards for research excellence, including: UQ Marketing Discipline Jacaranda Award for Outstanding Research (2021); ANZMAC Emerging Marketing Researcher of the Year Award (2020); ANZMAC Best Paper Awards in Consumer Behaviour, International Marketing, and Services Marketing (2019); Journal of Global Scholars of Marketing Science Best Paper Award (2019); and APD × ANZMAC Innovative Research Award (2017).