Researcher biography

Dr Aaron Tkaczynski is a Senior Lecturer in both tourism and events in the School of Business in the Faculty of Business, Economics & Law. He has been employed at the University of Queensland in a research capacity since 2009. Since 2021 he has also had an extra-ordinary Associate Professor position in the Tourism Research in Economics, Environs and Society (TREES) department at North-West University in Potchefstroom in South Africa. Aaron's research expertise and experience stems from market segmentation modelling. He publishes within journals such as Tourism Management, Journal of Sustainable Tourism, Annals of Tourism Research and the Journal of Travel Research. Dr Tkaczynski is also very interested in tourism seasonality, eco-certification, nature-based tourism, social marketing and small-scale festivals. Aaron is also a Christian and actively researches and volunteers for many Christian orientated events such as festivals and leadership conferences. Prior to academia, Aaron was employed in local government (Hervey Bay City Council, Redland Shire Council and the Local Government Association of Queensland).