Researcher biography

Dr Aaron Tkaczynski's research expertise stems from market segmentation. He publishes extensively in this research field in highly ranked business journals such as Tourism Management, Journal of Travel Research, Marketing Intelligence & Planning and Journal of Travel & Tourism Marketing. He is currently undertaking a 2017 University of Queensland Business School funded nature-based whale watching project entitled "maximising return on profitable and environmentally sustainable whale watching segments". Aaron is also a Christian and actively researches and volunteers for many Christian orientated events such as festivals and leadership conferences.