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The science of choice – a new model for policy makers?
A little known branch of economics can help governments to set budgets and make policy decisions that are more in line with the will of the people
How social media is reshaping disaster rescue
Facebook offers new ways to communicate in a crisis. Research reveals how to use it effectively.
Ten steps to target your audience more effectively
Market segmentation is behind the success of some of the world’s leading brands. Now a new book outlines how other businesses can benefit from the same approach.
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