Professor Bob McKercher
Professor in Tourism
School of Business
Researcher biography
Prof. Bob McKercher has been a tourism academic since 1990. Prior to that he worked in the Canadian tourism industry in a variety of advocacy and operational roles. He received his PhD from the University of Melbourne in Australia, a Master's degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. He has published over 300 scholarly papers and research reports, is the author/co-author of The Business of Nature-based Tourism, Cultural Tourism and Tourism Theories, Concepts and Models. He has also edited a number of other books. Prof McKercher is the Past President of the International Academic for the Study of Tourism; a Fellow of the International Academic for the Study of Tourism; the Council for Australian University Tourism and Hospitality Education and; the International Academy of Culture, Tourism and Hospitality Research.
Publications
Books
McKercher, Bob and Prideaux, Bruce (2020). Tourism Theories, Concepts and Models. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911635352-4280
du Cros, Hilary and McKercher, Bob (2020). Cultural Tourism. 3rd ed. Abingdon, Oxon United Kingdom: Routledge. doi: 10.4324/9780429277498
Mckercher, Bob and Du Cros, Hilary (2012). Cultural tourism: The partnership between tourism and cultural heritage management. Taylor and Francis. doi: 10.4324/9780203479537
Bauer, Thomas G. and McKercher, Bob (2012). Sex and tourism: Journeys of romance, love, and lust. Taylor and Francis. doi: 10.4324/9780203048245
McKercher, Bob (1998). The Business of Nature-based Tourism. Melbourne, VIC Australia: Hospitality Press.
Book Chapters
McKercher, Bob, Gamor, Emmanuel and Nasiri, Hakimeh (2024). Social unrest and the collapse of Hong Kong tourism. Handbook on crisis and disaster management in tourism. (pp. 366-377) edited by Bruce Prideaux and David Beirman. Cheltenham, Gloucs, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781839105388.00030
McKercher, Bob and Wong, IpKin Anthony (2024). Can destinations have multiple life cycles?. The tourism area life cycle: review, relevance and revision. (pp. 303-319) edited by Richard Butler. Bristol, United Kingdom: Channel View Publications.
McKercher, Bob (2016). Journal, academic. Encyclopedia of Tourism. (pp. 508-512) Cham, Switzerland: Springer. doi: 10.1007/978-3-319-01384-8_116
Ho, Grace K. S. and McKercher, Bob (2016). A review of life cycle models by Plog and Butler from a marketing perspective. Destination marketing: an international perspective. (pp. 145-154) edited by Metin Kozak and Nazmi Kozak. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781315720050
Poon, Priscilla Chau Min and McKercher, Bob (2016). The transit tourists in Hong Kong. Tourism and Hospitality Management. (pp. 31-46) edited by Metin Kozak and Nazmi Kozak. Bingley, United Kingdom: Emerald Group. doi: 10.1108/S1871-317320160000012004
Lo, Iris Sheungting and McKercher, Bob (2016). Beyond Imaginary of Place: Performing, Imagining, and Deceiving Self through Online Tourist Photography. Tourism Imaginaries at the Disciplinary Crossroads: Place, Practice, Media. (pp. 231-245) London, United Kingdom: Routledge. doi: 10.4324/9781315550718-17
Dann, Graham, McKercher, Bob and Moscardo, Gianna (2015). Do tourists travel for the discovery of ‘self’ or to search for the ‘other’?. Challenges in Tourism Research. (pp. 71-96) Bristol, United Kingdom: Channel View Publications.
Wassler, Philipp and McKercher, Bob (2015). Marker, tourism. Encyclopedia of Tourism. (pp. 1-2) edited by Jafar Jafari and Honggen Xiao. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-01669-6_569-1
McKercher, Bob and Zoltan, Judit (2014). Tourist flows and spatial behavior. The Wiley blackwell companion to tourism. (pp. 33-44) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch2
Prideaux, Bruce, McKercher, Bob and McNamara, Karen Elizabeth (2014). Modelling a tourism response to climate change using a four stage problem definition and response framework. Climate change and tourism in the Asia Pacific. (pp. 165-182) edited by Bruce Prideaux, Bob McKercher and Karen Elizabeth McNamara. Abingdon, Oxon United Kingdom: Routledge.
McKercher, Bob (2014). Journal, academic tourism. Encyclopedia of Tourism. (pp. 1-5) Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-01669-6_116-1
McKercher, Bob and Pine, Ray (2013). Privation as a stimulus to travel demand?. Tourism Crises: Management Responses and Theoretical Insight. (pp. 107-116) Taylor and Francis. doi: 10.1300/J073vl9n02_09
McKercher, Bob and Hui, Edith L. L. (2012). Terrorism, economic uncertainty and outbound travel from Hong Kong. Safety and Security in Tourism: Relationships, Management, and Marketing. (pp. 99-115) Taylor and Francis. doi: 10.4324/9780203049464
McKercher, Bob and Ho, Pamela (2011). Cultural tourism and the enhancement of quality-of-life. Handbook of tourism and quality-of-life research. (pp. 341-357) Dordrecht, Netherlands: Springer Netherlands. doi: 10.1007/978-94-007-2288-0_20
McKercher, Bob and Lew, Alan A. (2008). Tourist Flows and the Spatial Distribution of Tourists. A Companion to Tourism. (pp. 36-48) Malden, MA, USA: Blackwell Publishing Ltd. doi: 10.1002/9780470752272.ch3
McKercher, Bob and Cros, Hilarydu (2006). Culture, heritage and visiting attractions. Tourism business frontiers. (pp. 211-219) Oxford, United Kingdom: Butterworth-Heinemann. doi: 10.1016/b978-0-7506-6377-9.50030-4
McKercher, Bob and Cros, Hilary Du (2005). Culture, heritage and visiting attractions. Tourism Business Frontiers: Consumers, Products and Industry. (pp. 211-219) Butterworth-Heinemann. doi: 10.4324/9780080455914
Journal Articles
McKercher, Bob and Moyle, Brent (2025). Beware of framework bias. Tourism Management, 106 104992, 104992. doi: 10.1016/j.tourman.2024.104992
McKercher, Bob and Tkaczynski, Aaron (2024). Will electric vehicles decarbonise drive tourism?. Annals of Tourism Research Empirical Insights, 5 (2) 100133, 100133. doi: 10.1016/j.annale.2024.100133
McKercher, Bob and Tkaczynski, Aaron (2024). Does the destination matter in domestic tourism?. Annals of Tourism Research, 108 103817, 1-11. doi: 10.1016/j.annals.2024.103817
McKercher, Bob and Tkaczynski, Aaron (2024). The reticent tourist in a COVID-adapted world. Tourism Management, 103 104885, 1-6. doi: 10.1016/j.tourman.2024.104885
McKercher, Bob (2024). A dream vacation typology. International Journal of Tourism Research, 26 (3) e2641. doi: 10.1002/jtr.2641
Agyeiwaah, Elizabeth and McKercher, Bob (2024). Developing a thriving domestic tourism sector in emerging economies: a horizon 2050 paper. Tourism Review. doi: 10.1108/tr-11-2023-0816
Xu, Jing, McKercher, Bob and Ho, Pamela Sau-ying (2024). Tourists’ perceptions of the competitive destination. Journal of Vacation Marketing. doi: 10.1177/13567667241236490
McKercher, Bob, Wong, Cora Un in and Ren, Lianping (2024). Are we teaching the right things?. Journal of Teaching in Travel and Tourism, 24 (1), 1-9. doi: 10.1080/15313220.2023.2299040
McKercher, Bob (2023). Age or generation? Understanding behaviour differences. Annals of Tourism Research, 103 103656, 1-11. doi: 10.1016/j.annals.2023.103656
McKercher, Bob, Prideaux, Bruce and Thompson, Michelle (2023). The impact of changing seasons on in-destination tourist behaviour. Tourism Review, 79 (6), 1197-1209. doi: 10.1108/TR-06-2023-0420
Lo, Jamie Siu Kam and McKercher, Bob (2023). Tourism gentrification and neighbourhood transformation. International Journal of Tourism Cities, 9 (4), 923-939. doi: 10.1108/IJTC-03-2023-0038
McKercher, Bob, Thompson, Michelle and Prideaux, Bruce (2023). Impact of different domestic source markets on tourist behaviour. Journal of Vacation Marketing. doi: 10.1177/13567667231197689
McKercher, Bob, Prideaux, Bruce and Thompson, Michelle (2023). The relationship between accommodation type and tourists’ in-destination behaviour. Tourism Recreation Research. doi: 10.1080/02508281.2023.2221070
McKercher, Bob and Tkaczynski, Aaron (2023). Valuation of travel time. Annals of Tourism Research, 100 103573, 103573. doi: 10.1016/j.annals.2023.103573
McKercher, Bob, Jin, Xin (Cathy), Tolkach, Denis, Lee, Andy and Macionis, Niki (2023). Career development of tourism, hospitality and events graduates. International Journal of Tourism Research, 25 (3), 350-358. doi: 10.1002/jtr.2572
McKercher, Bob (2023). The fatal flaw in most intent to return literature. Tourism Recreation Research, 1-4. doi: 10.1080/02508281.2023.2197710
Wong, IpKin Anthony, Lin, Zhiwei (C. J.) and McKercher, Bob (2023). Time-variant destination lifecycle model and the coactive development process. Current Issues in Tourism, 27 (7), 1078-1094. doi: 10.1080/13683500.2023.2197200
McKercher, Bob, Hughes, Karen and Mkono, Mucha (2023). Food preferences as a proxy for adventurousness. Tourism Management, 95 104682, 1-4. doi: 10.1016/j.tourman.2022.104682
McKercher, Bob, Tolkach, Denis, Lee, Andy, Macionis, Niki and Jin, Xin (Cathy) (2023). How successfully do we educate tourism, hospitality, and events graduates?. Journal of Hospitality and Tourism Education, 36 (2), 1-10. doi: 10.1080/10963758.2023.2172421
Mkono, Mucha, Hughes, Karen and McKercher, Bob (2022). Does the environment matter in the ‘new normal’?. Annals of Tourism Research Empirical Insights, 3 (2) 100060, 1-3. doi: 10.1016/j.annale.2022.100060
McKercher, Bob (2022). The rise and potential fall of some tourism, hospitality and events journals. Annals of Tourism Research Empirical Insights, 3 (2) 100049, 1-3. doi: 10.1016/j.annale.2022.100049
McKercher, Bob, Hughes, Karen and Mkono, Mucha (2022). Unpacking the disinterested tourist. Tourism Management Perspectives, 44 101021, 1-8. doi: 10.1016/j.tmp.2022.101021
Zhang, Elaine Yulan, McKercher, Bob and Tse, Tony S. M. (2022). Are luxury travelers alike? A qualitative means–end segmentation approach. Journal of Hospitality & Tourism Research, 48 (2) ARTN 10963480221103224, 109634802211032-300. doi: 10.1177/10963480221103224
McKercher, Bob (2022). The politics of tourism: The unsung role of trade associations in tourism policymaking. Tourism Management, 90 104475, 1-6. doi: 10.1016/j.tourman.2021.104475
McKercher, Bob and Dolnicar, Sara (2022). Are 10,752 journal articles per year too many?. Annals of Tourism Research, 94 103398. doi: 10.1016/j.annals.2022.103398
Li, Zhuo, McKercher, Bob and Ren, Lianping (2022). Place attachment and travel among western professional expatriates. International Journal of Tourism Research, 24 (4), 525-535. doi: 10.1002/jtr.2519
Scerri, Madalyn and McKercher, Bob (2022). Editorial: Special issue on CAUTHE 2021 conference. Journal of Hospitality and Tourism Management, 50, 389-390. doi: 10.1016/j.jhtm.2022.02.022
McKercher, Bob, Tolkach, Denis, Eka Mahadewi, Ni Made and Byomantara, Dewa Gde Ngurah (2022). Choosing the optimal segmentation technique to understand tourist behaviour. Journal of Vacation Marketing, 29 (1), 135676672210782-83. doi: 10.1177/13567667221078240
Smith, Ryan P., Ma, Forest, McKercher, Bob and Baldwin, Watson Maceo (2022). Are sake brewers and marketers sending the wrong message to consumers?. British Food Journal, 124 (12), 4551-4566. doi: 10.1108/BFJ-06-2021-0643
Filep, Sebastian, King, Brian and McKercher, Bob (2022). Reflecting on tourism and COVID-19 research. Tourism Recreation Research, 49 (2), 1-5. doi: 10.1080/02508281.2021.2023839
McKercher, Bob (2021). The periphery as a tourism market?. Tourism Recreation Research, 49 (2), 1-10. doi: 10.1080/02508281.2021.2011592
McKercher, Bob (2021). The challenge for products that do not fit the destination image. Journal of Destination Marketing and Management, 22 100667, 100667. doi: 10.1016/j.jdmm.2021.100667
Yankholmes, Aaron, McKercher, Bob and Williams, Nigel L (2021). A latent class approach to examining migrant family travel behavior. Tourism Management, 87 104387, 104387. doi: 10.1016/j.tourman.2021.104387
McKercher, Bob (2021). Who kept travelling and where did they go? Domestic travel by residents of SE Queensland, Australia. Tourism Geographies, 25 (2-3), 1-17. doi: 10.1080/14616688.2021.2016937
Xu, Jing, McKercher, Bob and Ho, Pamela Sau-ying (2021). Post-COVID destination competitiveness. Asia Pacific Journal of Tourism Research, 26 (11), 1244-1254. doi: 10.1080/10941665.2021.1960872
Walters, Gabby and McKercher, Bob (2021). Special Issue on “Where to from here? COVID 19 and the future of tourism”. Asia Pacific Journal of Tourism Research, 26 (11), 1171-1172. doi: 10.1080/10941665.2021.1979171
McKercher, Bob (2021). Can pent-up demand save international tourism?. Annals of Tourism Research Empirical Insights, 2 (2) 100020. doi: 10.1016/j.annale.2021.100020
McKercher, Bob, Tung, Vincent Wing Sun and Ahn, Michael (2021). Are tourists from the same source market culturally homogeneous?. Tourism Recreation Research, 49 (1), 1-12. doi: 10.1080/02508281.2021.1983715
McKercher, Bob and Wong, IpKin Anthony (2021). Do destinations have multiple lifecycles?. Tourism Management, 83 104232. doi: 10.1016/j.tourman.2020.104232
McKercher, Bob, Filep, Sebastian and Moyle, Brent (2021). Movement in tourism: Time to re-integrate the tourist?. Annals of Tourism Research, 91 103199, 1-3. doi: 10.1016/j.annals.2021.103199
McKercher, Bob, Tolkach, Denis, Eka Mahadewi, Ni Made and Ngurah Byomantara, Dewa Gde (2021). The relationship between motive and in-destination behaviour. Journal of Hospitality and Tourism Management, 46, 432-439. doi: 10.1016/j.jhtm.2020.09.001
McKercher, Bob, Tolkach, Denis, Mahadewi, Ni Made Eka and Byomantara, Dewa Gde Ngurah (2021). Individual tourism systems. Tourism Management, 82 104187, 1-4. doi: 10.1016/j.tourman.2020.104187
McKercher, Bob (2021). A study of market evolution in Hong Kong 香港市场演变研究. Journal of China Tourism Research, 17 (1), 17-32. doi: 10.1080/19388160.2019.1691104
McKercher, Bob and Tolkach, Denis (2020). Influence of attractions on destination selection. International Journal of Tourism Research, 22 (6), 767-775. doi: 10.1002/jtr.2371
Yankholmes, Aaron and McKercher, Bob (2020). Migrant identity and subsequent travel behaviour. International Journal of Tourism Research, 22 (5), 537-550. doi: 10.1002/jtr.2354
McKercher, Bob, Lai, Bin, Yang, Lijuan and Wang, Yingying (2020). Travel by Chinese: a generational cohort perspective. Asia Pacific Journal of Tourism Research, 25 (4), 341-354. doi: 10.1080/10941665.2019.1709877
Jørgensen, Matias Thuen and McKercher, Bob (2019). Sustainability and integration – the principal challenges to tourism and tourism research. Journal of Travel & Tourism Marketing, 36 (8), 905-916. doi: 10.1080/10548408.2019.1657054
McKercher, Bob and Mak, Barry (2019). Identifying Destination Health: Developing the Concepts of Market Indifference and Destination Dependence / Market Irrelevance. Journal of Travel Research, 59 (5), 879-892. doi: 10.1177/0047287519867139
Wantono, Amanda and McKercher, Bob (2019). Backpacking and risk perception: the case of solo Asian women. Tourism Recreation Research, 45 (1), 19-29. doi: 10.1080/02508281.2019.1636180
Li, Tingting Elle, McKercher, Bob and Chan, Eric Tak Hin (2019). Towards a conceptual framework for diaspora tourism. Current Issues in Tourism, 23 (17), 2109-2126. doi: 10.1080/13683500.2019.1634013
McKercher, Bob and Mak, Barry (2019). The impact of distance on international tourism demand. Tourism Management Perspectives, 31, 340-347. doi: 10.1016/j.tmp.2019.07.004
McKercher, Bob, Hardy, Anne and Aryal, Jagannath (2019). Using tracking technology to improve marketing: insights from a historic town in Tasmania, Australia. Journal of Travel & Tourism Marketing, 36 (7), 823-834. doi: 10.1080/10548408.2019.1580243
Yankholmes, Aaron and McKercher, Bob (2019). The impact of self‐concept and place attachment on migrants' travel. International Journal of Tourism Research, 21 (3), 359-371. doi: 10.1002/jtr.2267
McKercher, Bob (2018). How ‘quality’ research is measured now: threat or menace!. Tourism Recreation Research, 44 (1), 136-138. doi: 10.1080/02508281.2018.1534669
McKercher, Bob and Yankholmes, Aaron (2018). Travel as learned behaviour: Western migrants in Hong Kong and Macau. Tourism Management, 67, 191-200. doi: 10.1016/j.tourman.2018.01.006
McKercher, Bob and Darcy, Simon (2018). Re-conceptualizing barriers to travel by people with disabilities. Tourism Management Perspectives, 26, 59-66. doi: 10.1016/j.tmp.2018.01.003
Agyeiwaah, Elizabeth, McKercher, Bob and Suntikul, Wantanee (2017). Identifying core indicators of sustainable tourism: A path forward?. Tourism Management Perspectives, 24, 26-33. doi: 10.1016/j.tmp.2017.07.005
McKercher, Bob and Koh, Edward (2017). Do attractions “attract” tourists? The case of Singapore. International Journal of Tourism Research, 19 (6), 661-671. doi: 10.1002/jtr.2138
Tung, Vincent Wing Sun and McKercher, Bob (2017). Negotiating the rapidly changing research, publishing, and career landscape. Tourism Management, 60, 322-331. doi: 10.1016/j.tourman.2016.12.013
McKercher, Bob (2017). Do attractions attract tourists? A framework to assess the importance of attractions in driving demand. International Journal of Tourism Research, 19 (1), 120-125. doi: 10.1002/jtr.2091
Li, Tingting Elle and McKercher, Bob (2016). Developing a typology of diaspora tourists: Return travel by Chinese immigrants in North America. Tourism Management, 56, 106-113. doi: 10.1016/j.tourman.2016.04.001
Li, Tingting Elle and McKercher, Bob (2016). Effects of place attachment on home return travel: a spatial perspective. Tourism Geographies, 18 (4), 359-376. doi: 10.1080/14616688.2016.1196238
McKercher, Bob (2016). Towards a taxonomy of tourism products. Tourism Management, 54, 196-208. doi: 10.1016/j.tourman.2015.11.008
Wong, IpKin Anthony, McKercher, Bob and Li, Xiangping (2016). East meets West: tourist interest in hybrid culture at postcolonial destinations. Journal of Travel Research, 55 (5), 628-642. doi: 10.1177/0047287514563984
Liu, Anyu and McKercher, Bob (2016). The impact of visa liberalization on tourist behaviors—the case of China outbound market visiting Hong Kong. Journal of Travel Research, 55 (5), 603-611. doi: 10.1177/0047287514564599
Wongkit, Methawee and McKercher, Bob (2016). Desired attributes of medical treatment and medical service providers: a case study of medical tourism in Thailand. Journal of Travel and Tourism Marketing, 33 (1), 14-27. doi: 10.1080/10548408.2015.1024911
Yankholmes, Aaron and McKercher, Bob (2015). Understanding visitors to slavery heritage sites in Ghana. Tourism Management, 51, 22-32. doi: 10.1016/j.tourman.2015.04.003
McKercher, Bob (2015). Why and where to publish. Tourism Management, 51, 306-308. doi: 10.1016/j.tourman.2015.05.012
McKercher, Bob and Tung, Vincent (2015). Publishing in tourism and hospitality journals: Is the past a prelude to the future?. Tourism Management, 50, 306-315. doi: 10.1016/j.tourman.2015.03.008
Zhang, Carol X., Decosta, Patrick L'Espoir and McKercher, Bob (2015). Politics and tourism promotion: Hong Kong's myth making. Annals of Tourism Research, 54, 156-171. doi: 10.1016/j.annals.2015.07.003
McKercher, Bob, Shoval, Noam, Park, Eerang and Kahani, Alon (2015). The [limited] impact of weather on tourist behavior in an urban destination. Journal of Travel Research, 54 (4), 442-455. doi: 10.1177/0047287514522880
Lo, Iris Sheungting and McKercher, Bob (2015). Ideal image in process: Online tourist photography and impression management. Annals of Tourism Research, 52, 104-116. doi: 10.1016/j.annals.2015.02.019
Ahn, Michael J. and McKercher, Bob (2015). The Effect of Cultural Distance on Tourism: A Study of International Visitors to Hong Kong. Asia Pacific Journal of Tourism Research, 20 (1), 94-113. doi: 10.1080/10941665.2013.866586
Muangasame, Kaewta and McKercher, Bob (2015). The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy”. Journal of Sustainable Tourism, 23 (4), 497-516. doi: 10.1080/09669582.2014.978789
Zoltan, Judit and McKercher, Bob (2015). Analysing intra-destination movements and activity participation of tourists through destination card consumption. Tourism Geographies, 17 (1), 19-35. doi: 10.1080/14616688.2014.927523
McKercher, Bob, Wang, Dan and Park, Eerang (2015). Social impacts as a function of place change. Annals of Tourism Research, 50, 52-66. doi: 10.1016/j.annals.2014.11.002
McKercher, Bob and Chen, Feier (2015). Travel as a Life Priority?. Asia Pacific Journal of Tourism Research, 20 (7), 715-729. doi: 10.1080/10941665.2014.931289
Yankholmes, Aaron and McKercher, Bob (2015). Rethinking slavery heritage tourism. Journal of Heritage Tourism, 10 (3), 233-247. doi: 10.1080/1743873X.2014.988159
Shoval, Noam, McKercher, Bob, Birenboim, Amit and Ng, Erica (2015). The application of a sequence alignment method to the creation of typologies of tourist activity in time and space. Environment and Planning B: Planning and Design, 42 (1), 76-94. doi: 10.1068/b38065
Ren, Lianping, Shih, Louis and McKercher, Bob (2014). Revitalization of industrial buildings into hotels: anatomy of a policy failure. International Journal of Hospitality Management, 42, 32-38. doi: 10.1016/j.ijhm.2014.06.007
Ho, Grace and McKercher, Bob (2014). A Comparison of Long-Haul and Short-Haul Business Tourists of Hong Kong. Asia Pacific Journal of Tourism Research, 19 (3), 342-355. doi: 10.1080/10941665.2012.746235
Grinberger, A. Yair, Shoval, Noam and McKercher, Bob (2014). Typologies of tourists' time-space consumption: a new approach using GPS data and GIS tools. Tourism Geographies, 16 (1), 105-123. doi: 10.1080/14616688.2013.869249
McKercher, Bob, Mak, Barry and Wong, Stanley (2014). Does climate change matter to the travel trade?. Journal of Sustainable Tourism, 22 (5), 685-704. doi: 10.1080/09669582.2013.864661
Moscardo, Gianna, Dann, Graham and McKercher, Bob (2014). Do Tourists Travel for the Discovery of “Self” or Search for the “Other”?. Tourism Recreation Research, 39 (1), 81-106. doi: 10.1080/02508281.2014.11081328
McKercher, Bob and Prideaux, Bruce (2014). Academic myths of tourism. Annals of Tourism Research, 46, 16-28. doi: 10.1016/j.annals.2014.02.003
McKercher, Bob and Lui, Sau-Lai (2014). Becoming a Tourist. International Journal of Tourism Research, 16 (4), 399-406. doi: 10.1002/jtr.1934
McKercher, Bob, Mackenzie, Murray, Prideaux, Bruce and Pang, Sharon (2014). Is the Hospitality and Tourism Curriculum Effective in Teaching Personal Social Responsibility?. Journal of Hospitality and Tourism Research, 38 (4), 431-462. doi: 10.1177/1096348012451452
Wongkit, Methawee and McKercher, Bob (2013). Toward a typology of medical tourists: A case study of Thailand. Tourism Management, 38, 4-12. doi: 10.1016/j.tourman.2013.02.003
McKercher, Bob and Wong, Cora Un In (2013). Web markers for various tour products - The case of Hong Kong. Tourism Management Perspectives, 8, 126-130. doi: 10.1016/j.tmp.2013.10.001
Jansen-Verbeke, Myriam and McKercher, Bob (2013). Reflections on the myth of tourism preserving “traditional” agricultural landscapes. Journal of Resources and Ecology, 4 (3), 242-249. doi: 10.5814/j.issn.1674-764x.2013.03.007
Lam, Carmen and McKercher, Bob (2013). The tourism data gap: The utility of official tourism information for the hospitality and tourism industry. Tourism Management Perspectives, 6, 82-94. doi: 10.1016/j.tmp.2012.12.003
Prideaux, Bruce, McKercher, Bob and McNamara, Karen Elizabeth (2013). Climate change and tourism editorial. Asia Pacific Journal of Tourism Research, 18 (1-2), 1-3. doi: 10.1080/10941665.2012.688508
Pang, Sharon F. H., McKercher, Bob and Prideaux, Bruce (2013). Climate Change and Tourism: An Overview. Asia Pacific Journal of Tourism Research, 18 (1-2), 4-20. doi: 10.1080/10941665.2012.688509
McKercher, Bob, Prideaux, Bruce and Pang, Sharon F.H. (2013). Attitudes of Tourism Students to the Environment and Climate Change. Asia Pacific Journal of Tourism Research, 18 (1-2), 108-143. doi: 10.1080/10941665.2012.688514
Prideaux, Bruce, McKercher, Bob and McNamara, Karen Elizabeth (2013). Modelling a tourism response to climate change using a four stage problem definition and response framework. Asia Pacific Journal of Tourism Research, 18 (1-2), 165-182. doi: 10.1080/10941665.2012.688516
Yan, Libo and McKercher, Bob (2013). Travel culture in eastern jin China (317-420 AD): The emergence of a travel culture of landscape appreciation. Annals of Tourism Research, 43, 20-36. doi: 10.1016/j.annals.2013.03.007
McKercher, Bob and Lui, Sau Lai (2013). The Nine Safeties: How Inexperienced Tourists Manage the Strangeness of China. Journal of China Tourism Research, 9 (4), 381-394. doi: 10.1080/19388160.2013.839408
Yan, Libo and McKercher, Bob (2013). Tourism History Research: A Glimpse Into the English and Chinese Literature. Journal of China Tourism Research, 9 (2), 151-162. doi: 10.1080/19388160.2013.784167
McKercher, Bob (2012). Influence ratio: An alternate means to assess the relative influence of hospitality and tourism journals on research. International Journal of Hospitality Management, 31 (3), 962-971. doi: 10.1016/j.ijhm.2011.11.004
McKercher, Bob, Denizci-Guillet, Basak and Ng, Erica (2012). Rethinking Loyalty. Annals of Tourism Research, 39 (2), 708-734. doi: 10.1016/j.annals.2011.08.005
McKercher, Bob, Shoval, Noam, Ng, Erica and Birenboim, Amit (2012). First and Repeat Visitor Behaviour: GPS Tracking and GIS Analysis in Hong Kong. Tourism Geographies, 14 (1), 147-161. doi: 10.1080/14616688.2011.598542
McKercher, Bob and Tse, Tony SM (2012). Is Intention to Return a Valid Proxy for Actual Repeat Visitation?. Journal of Travel Research, 51 (6), 671-686. doi: 10.1177/0047287512451140
Wong, Cora Un In and McKercher, Bob (2012). Day tour itineraries: Searching for the balance between commercial needs and experiential desires. Tourism Management, 33 (6), 1360-1372. doi: 10.1016/j.tourman.2011.12.019
Mckercher, Bob, Pang, Sharon F. H. and Prideaux, Bruce (2011). Do gender and nationality affect attitudes towards tourism and the environment?. International Journal of Tourism Research, 13 (3), 266-300. doi: 10.1002/jtr.816
McKercher, Bob and Prideaux, Bruce (2011). Are tourism impacts low on personal environmental agendas?. Journal of Sustainable Tourism, 19 (3), 325-345. doi: 10.1080/09669582.2010.524702
Kim, Samuel Seongseop and McKercher, Bob (2011). The collective effect of national culture and tourist culture on tourist behavior. Journal of Travel and Tourism Marketing, 28 (2), 145-164. doi: 10.1080/10548408.2011.545744
Shoval, Noam, McKercher, Bob, Ng, Erica and Birenboim, Amit (2011). Hotel location and tourist activity in cities. Annals of Tourism Research, 38 (4), 1594-1612. doi: 10.1016/j.annals.2011.02.007
Lo, Iris Sheungting, McKercher, Bob, Lo, Ada, Cheung, Catherine and Law, Rob (2011). Tourism and online photography. Tourism Management, 32 (4), 725-731. doi: 10.1016/j.tourman.2010.06.001
Wong, Cora U.I. and McKercher, Bob (2011). Tourist information center staff as knowledge brokers: The Case of Macau. Annals of Tourism Research, 38 (2), 481-498. doi: 10.1016/j.annals.2010.10.003
Yong, Chen, Mak, Barry and Mckercher, Bob (2011). What drives people to travel: Integrating the tourist motivation paradigms. Journal of China Tourism Research, 7 (2), 120-136. doi: 10.1080/19388160.2011.576927
McKercher, Bob and Guillet, Basak Denizci (2011). Are tourists or markets destination loyal?. Journal of Travel Research, 50 (2), 121-132. doi: 10.1177/0047287510362779
McKercher, Bob, Prideaux, Bruce, Cheung, Catherine and Law, Rob (2010). Achieving voluntary reductions in the carbon footprint of tourism and climate change. Journal of Sustainable Tourism, 18 (3), 297-317. doi: 10.1080/09669580903395022
Mckercher, Bob (2010). Academia and the Evolution of Ecotourism. Tourism Recreation Research, 35 (1), 15-26. doi: 10.1080/02508281.2010.11081615
McKercher, Bob (2009). Non-travel by Hong kong residents. International Journal of Tourism Research, 11 (6), 507-519. doi: 10.1002/jtr.725
Lee, Hye-Rin, McKercher, Bob and Kim, Samuel Seongseop (2009). The relationship between convention hosts and professional conference organizers. International Journal of Hospitality Management, 28 (4), 556-562. doi: 10.1016/j.ijhm.2009.03.006
Kim, Samuel Seongseop, McKercher, Bob and Lee, Hyerin (2009). Tracking Tourism Destination Image Perception. Annals of Tourism Research, 36 (4), 715-718. doi: 10.1016/j.annals.2009.04.007
McKercher, Bob (2009). Research Conservatism is Responsible for Myths in Tourism Research. Tourism Recreation Research, 34 (3), 324-325. doi: 10.1080/02508281.2009.11081607
Mckercher, Bob (2009). The State of Tourism Research: A Personal Reflection. Tourism Recreation Research, 34 (2), 135-142. doi: 10.1080/02508281.2009.11081585
Mckercher, Bob and Lau, Gigi (2009). Methodological considerations when mapping tourist movements in a destination. Tourism Analysis, 14 (4), 443-455. doi: 10.3727/108354209X12596287114138
McKercher, Bob, Okumus, Fevzi and Okumus, Bendegul (2008). Food tourism as a viable market segment: It's all how you cook the numbers!. Journal of Travel and Tourism Marketing, 25 (2), 137-148. doi: 10.1080/10548400802402404
McKercher, Bob (2008). A citation analysis of tourism scholars. Tourism Management, 29 (6), 1226-1232. doi: 10.1016/j.tourman.2008.03.003
McKercher, Bob (2008). Segment transformation in urban tourism. Tourism Management, 29 (6), 1215-1225. doi: 10.1016/j.tourman.2008.03.005
McKercher, Bob (2008). The implicit effect of distance on tourist behavior: A comparison of short and long haul pleasure tourists to Hong Kong. Journal of Travel and Tourism Marketing, 25 (3-4), 367-381. doi: 10.1080/10548400802508473
Mckercher, Bob and Du Cros, Hilary (2008). A comparison of international travel between an emerging and a mature source market. Asia Pacific Journal of Tourism Research, 13 (3), 265-280. doi: 10.1080/10941660802280406
McKercher, Bob and Lau, Gigi (2008). Movement patterns of tourists within a destination. Tourism Geographies, 10 (3), 355-374. doi: 10.1080/14616680802236352
McKercher, Bob, Weber, Karin and du Cros, Hilary (2008). Rationalising Inappropriate Behaviour at Contested Sites. Journal of Sustainable Tourism, 16 (4), 369-385. doi: 10.1080/09669580802154165
Bao, Ya Fang and McKercher, Bob (2008). The effect of distance on tourism in Hong Kong: A comparison of short haul and long haul visitors. Asia Pacific Journal of Tourism Research, 13 (2), 101-111. doi: 10.1080/10941660802048332
McKercher, Bob, Chan, Andrew and Lam, Celia (2008). The impact of distance on international tourist movements. Journal of Travel Research, 47 (2), 208-224. doi: 10.1177/0047287508321191
McKercher, Bob and Decosta, Patrick L'Espoir (2007). Research Report: The Lingering Effect of Colonialism on Tourist Movements. Tourism Economics, 13 (3), 453-474. doi: 10.5367/000000007781497746
Packer, Tanya L., Mckercher, Bob and Yau, Matthew K. (2007). Understanding the complex interplay between tourism, disability and environmental contexts. Disability and Rehabilitation, 29 (4), 281-292. doi: 10.1080/09638280600756331
McKercher, Bob (2007). A study of prolific authors in 25 tourism and hospitality lournals. Journal of Hospitality and Tourism Education, 19 (2), 23-30. doi: 10.1080/10963758.2007.10696887
Okumus, Bendegul, Okumus, Fevzi and McKercher, Bob (2007). Incorporating local and international cuisines in the marketing of tourism destinations: The cases of Hong Kong and Turkey. Tourism Management, 28 (1), 253-261. doi: 10.1016/j.tourman.2005.12.020
McKercher, Bob, Law, Rob, Weber, Karin, Song, Haiyan and Hsu, Cathy (2007). Why Referees Reject Manuscripts. Journal of Hospitality and Tourism Research, 31 (4), 455-470. doi: 10.1177/1096348007302355
McKercher, Bob, Law, Rob and Lam, Terry (2006). Rating tourism and hospitality journals. Tourism Management, 27 (6), 1235-1252. doi: 10.1016/j.tourman.2005.06.008
McKercher, Bob and Ho, Pamela S.Y. (2006). Assessing the tourism potential of smaller cultural and heritage attractions. Journal of Sustainable Tourism, 14 (5), 473-488. doi: 10.2167/jost
McKercher, Bob, Wong, Celia and Lau, Gigi (2006). How tourists consume a destination. Journal of Business Research, 59 (5), 647-652. doi: 10.1016/j.jbusres.2006.01.009
McKercher, Bob and Fu, Candance (2006). Living on the edge. Annals of Tourism Research, 33 (2), 508-524. doi: 10.1016/j.annals.2005.12.009
Lew, Alan and McKercher, Bob (2006). Modeling tourist movements: A local destination analysis. Annals of Tourism Research, 33 (2), 403-423. doi: 10.1016/j.annals.2005.12.002
McKercher, Bob and Pine, Ray (2006). Privation as a stimulus to travel demand?. Journal of Travel and Tourism Marketing, 19 (2-3), 107-116. doi: 10.1300/J073v19n02_09
McKercher, Bob, Mei, Wan Sze and Tse, Tony S.M. (2006). Are short duration cultural festivals tourist attractions?. Journal of Sustainable Tourism, 14 (1), 55-66. doi: 10.1080/09669580608668591
McKercher, Bob (2006). Review of Ecotourism: A practical guide for rural communities, S. Beeton, Landline Press, Collingwood, Australia (1998), ISBN: 0-643-06359-5. Tourism Management, 27 (1), 179-181. doi: 10.1016/j.tourman.2004.07.006
Lau, Gigi and McKercher, Bob (2006). Understanding Tourist Movement Patterns in a Destination: A GIS Approach. Tourism and Hospitality Research, 7 (1), 39-49. doi: 10.1057/palgrave.thr.6050027
Crotts, John C. and McKercher, Bob (2006). The adaptation to cultural distance and its influence on visitor satisfaction: The case of first-time visitors to Hong Kong. Tourism Analysis, 10 (4), 385-391. doi: 10.3727/108354206776162750
McKercher, Bob (2005). Are psychographics predictors of destination life cycles?. Journal of Travel and Tourism Marketing, 19 (1), 49-55. doi: 10.1300/J073v19n01_05
McKercher, Bob (2005). A case for ranking tourism journals. Tourism Management, 26 (5), 649-651. doi: 10.1016/j.tourman.2004.04.003
McKercher, Bob, Ho, Pamela S.Y. and du Cros, Hilary (2005). Relationship between tourism and cultural heritage management: Evidence from Hong Kong. Tourism Management, 26 (4), 539-548. doi: 10.1016/j.tourman.2004.02.018
McKercher, Bob and Chan, Andrew (2005). How special is special interest tourism?. Journal of Travel Research, 44 (1), 21-31. doi: 10.1177/0047287505276588
McKercher, Bob (2005). Destinations as products? A reflection on butler’s life cycle. Tourism Recreation Research, 30 (3), 97-102. doi: 10.1080/02508281.2005.11081491
Ho, Pamela S. Y. and McKercher, Bob (2004). Managing heritage resources as tourism products. Asia Pacific Journal of Tourism Research, 9 (3), 255-266. doi: 10.1080/1094166042000290655
McKercher, Bob and Chon, Kaye (2004). The over-reaction to SARS and the collapse of Asian tourism. Annals of Tourism Research, 31 (3), 716-719. doi: 10.1016/j.annals.2003.11.002
McKercher, Bob and Tang, Esther (2004). The challenges of developing transit tourism. Asia Pacific Journal of Tourism Research, 9 (2), 151-160. doi: 10.1080/1094166042000233685
Yoo, Joanne Jung-Eun, McKercher, Bob and Mena, Miguela (2004). A cross-cultural comparison of trip characteristics: international visitors to Hong Kong from Mainland China and USA. Journal of Travel and Tourism Marketing, 16 (1), 65-77. doi: 10.1300/j073v16n01_07
McKercher, Bob, Ho., Pamela S. Y. and du Cros, Hilary (2004). Attributes of popular cultural attractions in Hong Kong. Annals of Tourism Research, 31 (2), 393-407. doi: 10.1016/j.annals.2003.12.008
Pine, Ray and McKercher, Bob (2004). The impact of SARS on Hong Kong's tourism industry. International Journal of Contemporary Hospitality Management, 16 (2), 139-143. doi: 10.1108/09596110410520034
McKercher, Bob and Hui, Edith L. L. (2004). Terrorism, economic uncertainty and outbound travel from Hong Kong. Journal of Travel and Tourism Marketing, 15 (2-3), 99-115. doi: 10.1300/j073v15n02_06
McKercher, Bob and Wong, Donna Y.Y. (2004). Understanding tourism behavior: Examining the combined effects of prior visitation history and destination status. Journal of Travel Research, 43 (2), 171-179. doi: 10.1177/0047287504268246
Yau, Matthew Kwai-sang, McKercher, Bob and Packer, Tanya L. (2004). Traveling with a disability - More than an Access Issue. Annals of Tourism Research, 31 (4), 946-960. doi: 10.1016/j.annals.2004.03.007
Lau, Anita L.S. and McKercher, Bob (2004). Exploration versus acquisition: A comparison of first-time and repeat visitors. Journal of Travel Research, 42 (3), 279-285. doi: 10.1177/0047287503257502
King, Brian, McKercher, Bob and Waryszak, Robert (2003). A comparative study of hospitality and tourism graduates in Australia and Hong Kong: comparison of Australian and Hong Kong graduates. International Journal of Tourism Research, 5 (6), 409-420. doi: 10.1002/jtr.447
McKercher, Bob and Lew, Alan A. (2003). Distance decay and the impact of effective tourism exclusion zones on international travel flows. Journal of Travel Research, 42 (2), 159-165. doi: 10.1177/0047287503254812
McKercher, Bob, Packer, Tanya, Yau, Matthew K. and Lam, Patrick (2003). Travel agents as facilitators or inhibitors of travel: Perceptions of people with disabilities. Tourism Management, 24 (4), 465-474. doi: 10.1016/S0261-5177(02)00107-3
McKercher, Bob and du Cros, Hilary (2003). Testing a cultural tourism typology. International Journal of Tourism Research, 5 (1), 45-58. doi: 10.1002/jtr.417
McKercher, Bob (2003). Adopting a marketing approach to achieve sustainable cultural tourism. International Journal of Tourism Sciences, 3 (1), 129-141. doi: 10.1080/15980634.2003.11434544
Lew, Alan A and McKercher, Bob (2002). Trip destinations, gateways and itineraries: The example of Hongkong. Tourism Management, 23 (6), 609-621. doi: 10.1016/S0261-5177(02)00026-2
McKercher, Bob (2002). The privileges and responsibilities of neing a referee. Annals of Tourism Research, 29 (3), 856-859. doi: 10.1016/s0160-7383(01)00091-3
McKercher, Bob (2002). The future of tourism education: an Australian scenario?. Tourism and Hospitality Research, 3 (3), 199-210. doi: 10.1177/146735840200300302
McKercher, Bob (2002). Towards a classification of cultural tourists. International Journal of Tourism Research, 4 (1), 29-38. doi: 10.1002/jtr.346
Williams, Gary and McKercher, Bob (2001). Tourism Education and the Internet: Benefits, Challenges and Opportunities. Journal of Teaching in Travel and Tourism, 1 (2-3), 1-15. doi: 10.1300/J172v01n02_01
McKercher, Bob (2001). Attitudes to a Non-viable Community-owned Heritage Tourist Attraction. Journal of Sustainable Tourism, 9 (1), 29-43. doi: 10.1080/09669580108667387
McKercher, Bob (2001). A Comparison of Main-Destination Visitors and Through Travelers at a Dual-Purpose Destination. Journal of Travel Research, 39 (4), 433-441. doi: 10.1177/004728750103900410
McKercher, Bob (1999). A chaos approach to tourism. Tourism Management, 20 (4), 425-434. doi: 10.1016/S0261-5177(99)00008-4
McKercher, Bob and Young, Ilena (1999). The potential impact of the Millennium Bug on tourism. Tourism Management, 20 (4), 533-537. doi: 10.1016/s0261-5177(99)00016-3
McKercher, Bob (1999). Tourism and hospitality research in Australia - a critique of the 1995 to 1997 CAUTHE conferences. International Journal of Tourism Research, 1 (1), 63-67. doi: 10.1002/(sici)1522-1970(199901/02)1:1<63::aid-jtr140>3.0.co;2-6
McKercher, Bob (1998). The politics of tourism and conservation organisations: the case of the Victorian National Parks Association 1952-1996. Progress in Tourism and Hospitality Research, 4 (2), 141-157. doi: 10.1002/(sici)1099-1603(199806)4:2<141::aid-pth110>3.0.co;2-u
McKercher, Bob and Robbins, Bill (1998). Business Development Issues Affecting Nature-based Tourism Operators in Australia. Journal of Sustainable Tourism, 6 (2), 173-188. doi: 10.1080/09669589808667309
Mckercher, Bob and Robbins, Bill (1998). Business development issues affecting nature-based tourism operators in Australia. Journal of Sustainable Tourism, 6 (2), 173-188. doi: 10.1080/09669589808667309
Mckercher, Bob (1998). The Effect of Market Access on Destination Choice. Journal of Travel Research, 37 (1), 39-47. doi: 10.1177/004728759803700105
Mckercher, Bob and Ritchie, Megan (1997). The Third Tier of Public Sector Tourism: A Profile of Local Government Tourism Officers in Australia. Journal of Travel Research, 36 (1), 66-72. doi: 10.1177/004728759703600110
McKercher, Bob (1996). Differnces between Tourism and Recreation in Parks. Annals of Tourism Research, 23 (3), 563-575. doi: 10.1016/0160-7383(96)00002-3
McKercher, Bob (1996). Host Involvement in VFR Travel. Annals of Tourism Research, 23 (3), 701-703. doi: 10.1016/0160-7383(95)00100-X
McKercher, Bob (1995). The Destination-Market Matrix: A Tourism Market Portfolio Analysis Model. Journal of Travel and Tourism Marketing, 4 (2), 23-40. doi: 10.1300/J073v04n02_02
McKercher, Bob, Williams, Andrea and Coghlan, Ian (1995). Career progress of recent tourism graduates. Tourism Management, 16 (7), 541-545. doi: 10.1016/0261-5177(95)96807-U
McKercher, Bob (1993). Australian conservation organisations' perspectives on tourism in national parks: a critique. GeoJournal, 29 (3), 307-313. doi: 10.1007/BF00807050
McKercher, Bob (1993). The unrecognized threat to tourism. Can tourism survive 'sustainability'?. Tourism Management, 14 (2), 131-136. doi: 10.1016/0261-5177(93)90046-N
McKercher, Bob (1993). Some fundamental truths about tourism: Understanding tourism’s social and environmental impacts. Journal of Sustainable Tourism, 1 (1), 6-16. doi: 10.1080/09669589309450697
McKercher, Bob (1992). Tourism as a conflicting land use. Annals of Tourism Research, 19 (3), 467-481. doi: 10.1016/0160-7383(92)90131-8
Conference Paper
McKercher, Bob (2008). The roots of stereotypes about tourists. doi: 10.1007/s12115-008-9113-5
Newspaper Article
Buning, Richard, Corcoran, Jonathan, Rahbar, Maisie, McKercher, Bob, Pojani, Dorina, Sigler, Thomas, Zou, Frank and Hardy, Anne (2023, 01 25). Why e-scooters are the 'public mobility glue' for urban transport Contact Magazine