The University’s marketing focused academics and researchers are translating knowledge into practical application in the areas of advertising and branding, quantitative marketing and service research.

Advertising and Branding

Research in advertising and branding is concerned with marketing and media strategy, consumer responses to advertising, and the design of regulatory policy.

Quantitative Marketing

Quantitative marketing is concerned with the application of mathematical/statistical models to the study of marketing, including consumer decision-making and choice.

Service Research

Service research is a broad area of enquiry that is concerned with all aspects of the service economy. Key issues are service quality and productivity, and service innovation.

The cutting-edge solutions developed at UQ will lead to user empowerment at an individual, corporate and societal level.

 

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Marketing Discipline academics