Marketing
The University’s marketing focused academics and researchers are translating knowledge into practical application in the areas of advertising and branding, quantitative marketing and service research.
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Advertising and Branding
Research in advertising and branding is concerned with marketing and media strategy, consumer responses to advertising, and the design of the regulatory policy. Key areas of expertise are brand equity, sponsorship, celebrity endorsement, influencer marketing, new product development, message strategy, social media engagement, and online consumer behaviour.
Quantitative Marketing and Marketing Analytics
Quantitative marketing is concerned with the application of mathematical/statistical models to the study of marketing, including consumer decision-making and choice. Key areas of expertise include structural equation modelling and structural choice modelling.
Service Research
Service research is a broad area of enquiry concerned with service providers across the economy. Key areas of expertise are customer choice preferences and decision-making, customer experience, customer-service provider interaction (including digital, AI and social robots), service innovation and technologies enabling digital service.
Societal Marketing, Nonprofits and Fundraising
Marketing can be used to support community organisations and promote positive behaviour change. Key areas of expertise are nonprofit marketing and branding, social innovation, marketing for social change, sustainability, donor psychology, trust, and effective fundraising.
Simon Murphy
Chief Strategy Officer at Publicis Worldwide, Australia
An influential and accomplished Chief Strategy Officer with 20+ years experience in the communications industry. Through insight, I lead advertisers and agencies toward powerful brand ideas and innovative strategies focused on driving business success. Having worked in some of the best advertising agencies around the world, I have extensive experience in many categories including FMCG, Automotive, Government, Services, Financial Services, Retail and New Business.
Oliver Braithwaite
Head of SEO at comparethemarket.com.au, Founder Stars & Catz Music Education
Partner & Dad. Founder. Enterprise SEO, CRO and content strategist. Web3 immersed. Contributor to HuffPost & Life Hack. Music education author with 100,000+ followers across social networks on personal and branded accounts.
Chloe Henry
Director of Customer Experience at Anglicare Southern Queensland
As a senior leader with over ten years’ experience, I have developed customer strategies that have transformed the experience for consumers across a broad range of industries. Naturally analytical, I am known for my ability to create collaborative strategies using data and insights that deliver tangible results. Never underestimating the importance of a leadership position, I put time and effort into managing and leading multifaceted teams to deliver results and empower staff. I have demonstrated success in building relationships and managing internal and external stakeholders to create sustainable and achievable customer strategies.
Kathy Benson
Chief Client Officer at Ipsos Australia & NZ
Kathy has more than 30 years’ experience as a strategic insights consultant assisting companies and brands to stay in sync with cultures, and abreast of the latest consumer trends and behaviours. Kathy combines advanced research capability with strong strategy skills and has directed many large-scale programs for clients across telecommunications, financial services, entertainment and tourism, retail, education, infrastructure and transport. Kathy has a B.Bus (Distinction) and a Master of Business (Marketing) from Queensland University of Technology.
Naomi Lynn
Director of Business Development, BDO in Australia
Naomi is a dynamic business professional with a diverse marketing and BD skillset in a B2B environment. With a dynamic skillset and a 24 year career in Marketing, Communications, Lead Generation and Business Development, she has the ability to adapt and look for new ways to get results. She loves to facilitate innovative initiatives that drive connectivity of like-minded businesses, and people, to achieve commercial results. In her current role she is responsible for designing and activating the firm's business development strategy to ensure client and firm success. This role includes strategic account management, client acquisition, business collaboration, BD resource alignment, facilitation of L&D programs, and innovation initiatives to drive a client-centric culture at BDO. She is a true business driver with demonstrated capabilities that add value and create opportunities for commercial results.
Edwina Gilmour
Business Development Manager, Carbon Creative
Edwina is an engaged and creative communications professional with over 20 years experience in advertising and marketing. Her career has spanned across both ‘client-side’, driving and delivering national marketing strategies, as well as ‘agency-side’ moving from account to agency management. With capabilities across a broad array of industries in commercial, government and not-for-profit sectors, Edwina loves identifying and fuelling opportunities. In her current BD role, she energises the agency’s vision to drive social change in the world, through meaningful networking, collaboration, innovation and growth opportunities.
Cass Barker
Director (Marketing, Digital & Sales Recruitment), GYBE Consulting
Cass has a deep passion for marketing and the people who bring it to life. She has built her career around this enthusiasm, specializing in marketing and communications recruitment for large firms in Sydney, the UK and Brisbane. Now, as a Director at Gybe Consulting, a boutique recruitment firm, she continues to connect top marketing talent with leading companies throughout Australia. With 18 years of experience spanning the UK, EU, and APAC, Cass has successfully led thousands of recruitment processes for marketing and communications roles across consumer, B2B, corporate, government, and nonprofit sectors. Known for her exceptional client and candidate experiences, she combines strong market knowledge with expert career guidance. Her unique approach focuses on fostering high performance, best practices in marketing, and coaching candidates throughout the recruitment journey. She also plays an active role in the industry by participating regularly as a presenter and panel member at industry conferences, and hosting specialist and leadership development events. Beyond recruitment, Cass spent three years (2014–2016) with the UQ Business School, managing the Social Economic Engagement Program (SEEP) and the Community Engagement Program (CEP) while completing a postgraduate qualification. This hands-on experience working with UQ students, coupled with her extensive expertise in marketing careers, makes her a valuable asset to this advisory board.