Gender Equality: Call for Slip, Slop, Slap gender campaign needed to tackle sexism in households

12 December 2019

UQ Business School researcher has urged the government to launch a national education campaign like the widely successful “Slip, Slop, Slap” sunsmart movement to reverse old-fashioned sexism in Australian households, with young girls still doing traditional ‘women’s work’ like cooking and cleaning according to a new survey.

The call for national leadership from gender experts comes as education departments consider a nationwide survey of state school primary and secondary school to learn more about the gender divide in households. The new data revealed 65 per cent of girls are doing old-fashioned 'housewife' chores, such as laundry and ironing.

Lecturer and Director of the AIBE Centre for Gender Equality in the Workplace Dr Terrance Fitzsimmons discusses the issue of defining gender roles through household chores. He identifies a problem with setting a precedent for gender roles from a young age, and how that precedent leads to issues of gender inequalities. 

Read more about Dr Fitzsimmons' research into paving the way to gender equality starting with household chores. 

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