Growing your career or making a successful career change requires a clearly communicated personal brand. The competitive jobs market impresses the need for individuals to differentiate their skills, experience, and capabilities from other candidates to create and maintain a strong brand to develop a successful career. Branding doesn’t just happen on LinkedIn or in a CV, it’s how you introduce yourself to colleagues, how you craft and communicate your public image through how you dress, how you communicate and what networks you are communicating in.

Making your message clear in a career transition can challenge an individual to think deeply about who they are, how their skills will transfer and who their audience is. In this workshop with the MBA Careers and Professional Team, you will learn brand management skills and hear from a branding expert and an MBA who has recently relaunched their personal brand.  

Our deep dive into your personal brand will cover:

  • Understanding how you are already communicating and how you are currently perceived by the market
  • Exploring your LinkedIn data analytics
  • Framework to build an authentic value proposition
  • Knowing your audience
  • Leveraging your network for your net worth.

About Business School Events

The Business School proudly hosts a range of events throughout the year, independently, in conjunction with The University of Queensland, and with our industry partners. Our events may appeal to audiences of prospective, current or past students, members of the public or industry professionals. 


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Other upcoming sessions