Business Chicks

Gandhi once said, ‘The future depends on what you do today’, and young professional Isabella Shoard is a living, breathing example of this. Like a lot of young women, Isabella thought she might want to be a teacher when she grew up. “I’ve always had a passion for learning and have sought ways to continuously educate myself”, she said.

In this session presented by Dr Cassandra France, we’ll deep dive into how the best brands in the world use purpose, and why this practice is important. You’ll learn more about the tools brands use to embrace a social purpose, implementation and the outcomes of successful brand purpose strategy.

In this Business Chicks Masterclass video with lecturer in marketing, Dr Vivian Pontes, you’ll learn more about social connectedness and how this can be an important factor to encourage and build relationships with your target market.

UQ MBA alumna Julia Chun shares her story, detailing the challenges she faced on her journey towards completing and receiving her MBA qualification.

Upskilling was the name of the game when energy specialist Jessie Sadler went back to university, but little did she know the experience would turn her into an entrepreneur forging new paths in fashion for the physically impaired.

Maggie shares how studying a UQ Master of Business Administration (MBA) transformed her career and what it’s like to study an MBA while working full time.

Are you considering a career change? With recent industry disruption, increasing automation and digitalisation, you might be wondering if now’s the best time.

Dr Ida Asadi Someh is no stranger to gender imbalance, experiencing it first-hand in her career and breaking down barriers in the process. This courageous and celebrated researcher urges other women to challenge the status quo to achieve their own version of success.

Sports marketing expert from The University of Queensland Business School, Associate Professor Sarah Jane Kelly, shares how a chance meeting during her MBA enabled her to turn her passion into a career.