The return of Japanese tourists to Queensland is worth hundreds of millions of dollars if done right

27 November 2019

For the first time since the extraordinary boom of the 90s, Japanese travellers are fanning a new flame for Queensland in a renaissance worth almost half a billion dollars to the state’s tourism industry.

UQ Business School lecturer Dr Monica Chien believes there are a number of ingredients that has prompted this recent boom in Japanese travellers, from an increasing acceptance in Japanese culture for holidays to tourist safety ratings to favourable exchange rates. 

More than 212,000 Japanese travellers visited Queensland last financial year, spending a combined $463 million. The figures are the best in a decade, raising hopes of a new tourism dawn for the state.

Read more in The Courier Mail as Dr Monica Chien discusses what piqued this sudden interest in the Sunshine State for Japanese travellers. 

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