Social Impact Hub: Non-profits and Social Enterprises

The Social Impact Hub is a community of UQ Business School researchers whose work relates to social impact organisations (i.e., nonprofits and social enterprises) and socially-conscious business practices. Led by Associate Professor Cassandra Chapman and Associate Professor Jay Weerawardena, the hub brings together over 40 academics and PhD students to:

  • facilitate mentorship, collaboration, and research dissemination,
  • advance our practical and theoretical understanding of social impact practices,
  • and increase the impact of social impact research.

Contact the Social Impact Hub

If you would like more information or to explore opportunities with the Social Impact Hub please contact:

Associate Professor Casandra Chapman headshot


Associate Professor Cassandra Chapman 
Principal Research Fellow, ARC Fund


Associate Professor Jay Weerawardena headshot


Associate Professor Jay Weerawardena
Associate Professor


Engage with us 


Associate Professor Casandra Chapman headshotAssociate Professor Cassandra Chapman – Charitable giving, donor psychology and fundraising, trust in non-profits, and public responses to charity scandals, mixed methods




Associate Professor Jay Weerawardena headshotAssociate Professor Jay Weerawardena – Social innovation-based value creation in social purpose organisations (SPOs), social entrepreneurship, business model innovation in SPOs, building resilient non-profit brands, managing dual-value creation in social enterprises and hybrid SPOs


Key Researchers

Dr Andre Pekerti – acculturation, human factors, n-Culturals, servant leadership, social justice, trustworthiness and well-being

Dr Ann Wallin – Founding donor decisions (foundations/trusts), decision-making & social marketing in social impact space, quantitative, choice modelling

Dr Anne-Maree O'Rourke – Brand purpose, diversity, equity and inclusion in marketing

Dr Cassandra France – Social brand purpose, non-profit brand vulnerability, volunteer engagement

Dr Faith Ong – Social inclusion of events and tourism, volunteering in events, qualitative

Dr Felix Septianto – Corporate social responsibility, non-profit marketing, charitable giving, volunteering, diversity and inclusion

Dr Jie Wang – Tourism risk management, organisational disaster resilience, travel accessibility for people with disability, inclusive travel, algorithmic management in tourism and hospitality

Dr Josephine Previte – Social marketing, transformative service research (TSR), non-profit branding, social inclusion, intersectional evaluation

Associate Professor Judith Mair – Events & festivals, sustainability, social capital, social justice, social inclusion, sense of community 

Dr Kate Power – Discourse analysis, creative industries, gender, religion 

Professor Kathleen Herbohn – Corporate social responsibility, climate change and tax transparency, financial accounting

Dr Kim Weinert – Charity law, charity governance, not-for-profit legal structures, and comparative charity law

Professor Lisa Ruhanen – Indigenous tourism, sustainable tourism and policy, planning and governance

Dr Marten Risius – Social media, online extremism, content moderation, hate speech, privacy protection

Professor Martie-Louise Verreynne – Social innovation and entrepreneurship, public good innovation, mission-oriented knowledge co-creation

Dr Monica Chien – Sponsorship, cause-related marketing, prosocial behaviour, corporate social responsibility, social sustainability, social impact measures

Dr Mucha Mkono – Sustainable tourism, wildlife tourism, animal ethics, trophy hunting, air travel, cyberactivism, African destinations

Associate Professor Nicole Hartley – Services marketing, service technology and communication health, retail, tourism and not-for-profit

Professor Peter Popkowski-Lesczcyc – (Internet) auctions, charitable giving, consumer shopping behaviour and store choice behaviour, sustainable purchases and robotics

Associate Professor Ravi Pappu – Non-profit sponsorships, social partnerships, charitable giving

Associate Professor Raymond Rastegar – Justice, sustainability transition, climate change, sustainable tourism, recognition

Dr Richard Robinson – tourism/hospitality/services, employment, workforce, disadvantaged/marginalised groups, advocacy

Dr Samantha Cooms – Decolonising disability, diversity, inclusion, & sustainability, mental health

Dr Sharlene Leroy-Dyer – Aboriginal and Torres Strait Islander disadvantage in education and employment; social impact of unions

Dr Terry Fitzsimmons – Women on boards, workplace gender equity strategy, national gender equity strategy, intersectionality and leadership, gender role stereotypes

Dr Xin Yu – Corporate philanthropy, corporate social responsibility (CSR), environment, social, and governance (ESG), sustainable investment, sustainability

Research Fellows

Mr Tyler Riordan – Non-profit, work & workforces, disenfranchised communities, corporate social responsibility, disruption

PhD Candidates 

Aakash Thottam – Exploring the Role of Different Motivations in Donor Decision-Making: Implications for Competitive Fundraising in the Charity Sector

Guanrong Liu – Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

Kevin Blasiak – Social Bots for Peace: How moderator bots prevent online radicalization

Lakma Algewatthage – Examining the Role of Proactive Marketing Analytics in Innovation Based Competitive Advantage: Big Data Context 

Rose Ahearn – The Social Impact of Social Impact Evaluation: A Meta-Evaluation 

Sarah Rank – An empirical analysis of the practice of grant making through Private Philanthropic Foundations

Tyler Riordan – Mediated hospitality: how migrant workers navigate interactions in and beyond the platform economy

Yufan Liu – Destination Images and Place Identity: Understanding and Addressing Young Tourists' Risk-Taking Behaviour

Our Research

Collectively, Social Impact Hub researchers have particular expertise related to diverse forms of social impact, especially charities and nonprofits, social enterprises and social entrepreneurship, and socially-conscious business practices.

Charities and nonprofits

Social Impact Hub members research a broad range of topics relevant to the work of charities and nonprofits, both in Australia and around the world. Areas of expertise in this area include:

  • Nonprofit marketing
  • Fundraising
  • Nonprofit programs and evaluation
  • Nonprofit innovation
  • Voluntourism
  • Nonprofit branding

Social enterprises and social entrepreneurship

Social Impact Hub members research hybrid organisations and emerging business models that advance a dual focus on both financial and social profits. Researchers in the group are experts in:

  • Business models and dual value creation in social purpose organisations
  • Social entrepreneurship
  • Social partnerships

Socially-conscious business practices

Researchers in the Social Impact Hub also focus on a wide range of socially-conscious practices that may be embedded into the work of commercial organisations. These include:

  • Diversity and inclusion
  • Cause-related marketing
  • Social purpose branding
  • Social impact measurement
  • Corporate social responsibility
  • Social marketing
  • Employee wellbeing